Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.68). Recurring marks: dual product display in frame, clear entry/CTA instructions in caption.
Your best post earns 0.8% engagement; the median post 0.1%. The one that landed opened with “What’s in a name?”.
5 of 5 posts are images. reels and carousels untested.
5 of 5 captions ask the reader to do anything. 2–8 hashtags per post. 31 words on average.
1.5 posts a week between 9 Oct and 1 Nov.
Your best post earned 37× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“What’s in a name?”, 0.8% ER.
“visual emphasis on product”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
close-up/product-centric with brand logo visible
Voice
“consistent brand voice across posts”
Recurring marks
- 01dual product display in frame
- 02clear entry/CTA instructions in caption
- 03prominent brand logo
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 68
A 6-colour palette held across 7 posts (consistency 0.68). Recurring marks: dual product display in frame, clear entry/CTA instructions in caption.
Fix in full reportHook strengthBest post vs. median 7
Your best post earns 0.8% engagement; the median post 0.1%. The one that landed opened with “What’s in a name?”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 93
5 of 5 captions ask the reader to do anything. 2–8 hashtags per post. 31 words on average.
CTA templatesCadencePosts per week 39
1.5 posts a week between 9 Oct and 1 Nov.
Best posting windowsYour best post earned 37× the engagement of your weakest.
#1 · 0.8%
close-up/product-centric with brand logo visible
“consistent brand voice across posts”