Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.14). Recurring marks: location card naming the event and city, navy title card with white text stating the takeaway.
Your best post earns 1.9% engagement; the median post 1.1%. The one that landed opened with “How is October almost over already?”.
3 reels, 2 carousels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 56 words on average.
1.8 posts a week between 21 Oct and 9 Nov.
Your best post earned 3.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“How is October almost over already?”, 1.9% ER.
“No two hotels are the same.”, 0.5% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Clean layouts with a bold headline band or title card and a single clear subject, often a team photo or product graphic.
Voice
“We speak as one team, thankful for each customer conversation and eager about what comes next.”
Recurring marks
- 01location card naming the event and city
- 02navy title card with white text stating the takeaway
- 03#TeamSiteMinder team presence in candid event photos
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 14
A 6-colour palette held across 7 posts (consistency 0.14). Recurring marks: location card naming the event and city, navy title card with white text stating the takeaway.
Fix in full reportHook strengthBest post vs. median 59
Your best post earns 1.9% engagement; the median post 1.1%. The one that landed opened with “How is October almost over already?”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 36
2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 56 words on average.
CTA templatesCadencePosts per week 44
1.8 posts a week between 21 Oct and 9 Nov.
Best posting windowsYour best post earned 3.5× the engagement of your weakest.
#1 · 1.9%
Clean layouts with a bold headline band or title card and a single clear subject, often a team photo or product graphic.
“We speak as one team, thankful for each customer conversation and eager about what comes next.”