Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: bold educational hooks, external read-more captions.
Your best post earns 1.3% engagement; the median post 0.7%. The one that landed opened with “Opening line about toothbrush decomposing in 100 years”.
5 of 5 posts are images. reels and carousels untested.
2 of 5 captions ask the reader to do anything. 5–7 hashtags per post. 32 words on average.
8.4 posts a week between 27 May and 31 May. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 6.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Opening line about toothbrush decomposing in 100 years”, 1.3% ER.
“opening question”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“informative”
Recurring marks
- 01bold educational hooks
- 02external read-more captions
- 03text overlays on science visuals
- 04high-contrast neon visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 30
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: bold educational hooks, external read-more captions.
Fix in full reportHook strengthBest post vs. median 52
Your best post earns 1.3% engagement; the median post 0.7%. The one that landed opened with “Opening line about toothbrush decomposing in 100 years”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 64
2 of 5 captions ask the reader to do anything. 5–7 hashtags per post. 32 words on average.
CTA templatesCadencePosts per week 95
8.4 posts a week between 27 May and 31 May. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 6.3× the engagement of your weakest.
#1 · 1.3%
“informative”