When buyers ask AI about Industrial automation and infrastructure technology, Siemens is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Siemens.
Read from the 4 answers that named Siemens.
AI links Siemens with this more than any other theme, and rarely credits it for scalable deployment. The full report shows the exact wording from each answer.
Siemens leads. ABB is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 SiemensYou 67% #1.0
- 02 ABB 67% #1.8
- 03 Schneider Electric 67% #4.0
- 04 Rockwell Automation 50% #3.7
- 05 Ellantra Automation 33% #4.5
- 06 Honeywell 33% #5.0
Buyers asked. AI answered. Siemens was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Siemens loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking which brand to buy1 of 2
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Deciding what to look for1 of 1
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Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 15 websites to get Siemens onto first
- The questions to win, in the order to win them
- What to publish on Siemens's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “The Brenner route is one of the busiest corridors between Germany and Italy.”.
3 reels, 2 carousels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 71 words on average.
6.7 posts a week between 22 Oct and 27 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 3.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The Brenner route is one of the busiest corridors between G…”, 0.2% ER.
“How do you know something's wrong in a building you're not …”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Start with the real-world question or challenge. Explain the technology in clear, assured language, then show what changes for people, customers, or industry.”
Recurring marks
- 01A professional, technically confident corporate voice
- 02Connects complex technology to practical, real-world applications
- 03Uses direct questions and bold opening statements to introduce problems
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Industrial automation and infrastructure technology, Siemens is named in 4 of 6 answers.
Siemens leads. ABB is next.
- 01 Siemens YOU 67% #1.0
- 02 ABB 67% #1.8
- 03 Schneider Electric 67% #4.0
- 04 Rockwell Automation 50% #3.7
- 05 Ellantra Automation 33% #4.5
- 06 Honeywell 33% #5.0
Buyers asked. AI answered. Siemens was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 42
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “The Brenner route is one of the busiest corridors between Germany and Italy.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 41
2 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 71 words on average.
CTA templatesCadencePosts per week 95
6.7 posts a week between 22 Oct and 27 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 3.6× the engagement of your weakest.
#1 · 0.2%
“Start with the real-world question or challenge. Explain the technology in clear, assured language, then show what changes for people, customers, or industry.”