Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.5% engagement; the median post 0.2%. The one that landed opened with “When storage becomes sculpture.”.
3 carousels, 1 reel, 1 image across 5 posts.
1 of 5 captions asks the reader to do anything. 5 hashtags per post. 47 words on average.
2.5 posts a week between 15 Oct and 29 Oct.
Your best post earned 4.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“When storage becomes sculpture.”, 0.5% ER.
“How much counter space do you actually need in your kitchen?”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Keep the kitchen and its material details at the center; pair design features with the functional role they serve.
Voice
“A composed brand voice: short, polished statements lead into descriptive sentences that connect design detail with everyday experience.”
Recurring marks
- 01Quiet-luxury design language
- 02A link between refined aesthetics and everyday functionality
- 03Evocative, material-focused product descriptions
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on four things.
Hook strengthBest post vs. median 44
Your best post earns 0.5% engagement; the median post 0.2%. The one that landed opened with “When storage becomes sculpture.”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 reel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 52
1 of 5 captions asks the reader to do anything. 5 hashtags per post. 47 words on average.
CTA templatesCadencePosts per week 57
2.5 posts a week between 15 Oct and 29 Oct.
Best posting windowsYour best post earned 4.9× the engagement of your weakest.
#1 · 0.5%
Keep the kitchen and its material details at the center; pair design features with the functional role they serve.
“A composed brand voice: short, polished statements lead into descriptive sentences that connect design detail with everyday experience.”