When buyers ask AI about stock photo and video licensing, Shutterstock is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Shutterstock.
Read from the 6 answers that named Shutterstock.
AI links Shutterstock with this more than any other theme, and rarely credits it for paid access. The full report shows the exact wording from each answer.
Shutterstock leads. Adobe Stock is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 ShutterstockYou 100% #2.2
- 02 Adobe Stock 100% #3.3
- 03 Getty Images 50% #2.0
- 04 Pexels 50% #2.7
- 05 Pixabay 33% #2.5
- 06 Unsplash 33% #2.5
Shutterstock loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Shutterstock onto first
- The questions to win, in the order to win them
- What to publish on Shutterstock's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.31). Recurring marks: bold black sans-serif headline on a solid panel, repeated vertical text strip as a series marker.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Vertical video is everywhere”.
3 carousels, 2 images across 5 posts. reels untested.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 56 words on average.
2.7 posts a week between 22 Oct and 4 Nov.
Your best post earned 18× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Vertical video is everywhere”, 0.1% ER.
“You know the melody. But do you know the rights?”, 0.0% ER.
Educational posts average 0.1%, promotional posts 0.0%: 2.7× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A full-bleed photo fills the upper frame while a solid grey or cream panel carries a bold black headline below.
Voice
“Speaks to creators directly and warmly, with a clear point, a short supporting line and a nudge to read more through the link in bio.”
Recurring marks
- 01bold black sans-serif headline on a solid panel
- 02repeated vertical text strip as a series marker
- 03pale cyan or pink keyword highlight behind the headline
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about stock photo and video licensing, Shutterstock is named in 6 of 6 answers.
Shutterstock leads. Adobe Stock is next.
- 01 Shutterstock YOU 100% #2.2
- 02 Adobe Stock 100% #3.3
- 03 Getty Images 50% #2.0
- 04 Pexels 50% #2.7
- 05 Pixabay 33% #2.5
- 06 Unsplash 33% #2.5
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 31
A 6-colour palette held across 7 posts (consistency 0.31). Recurring marks: bold black sans-serif headline on a solid panel, repeated vertical text strip as a series marker.
Fix in full reportHook strengthBest post vs. median 11
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Vertical video is everywhere”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 images across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 56 words on average.
CTA templatesCadencePosts per week 60
2.7 posts a week between 22 Oct and 4 Nov.
Best posting windowsYour best post earned 18× the engagement of your weakest.
#1 · 0.1%
A full-bleed photo fills the upper frame while a solid grey or cream panel carries a bold black headline below.
“Speaks to creators directly and warmly, with a clear point, a short supporting line and a nudge to read more through the link in bio.”