When buyers ask AI about testing, inspection, and certification, SGS is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to SGS.
Read from the 6 answers that named SGS.
AI links SGS with this more than any other theme, and rarely credits it for streamlined multi-country certification. The full report shows the exact wording from each answer.
SGS leads. Bureau Veritas is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 SGSYou 100% #2.0
- 02 Bureau Veritas 67% #2.8
- 03 Intertek 67% #3.8
- 04 QIMA 33% #3.0
- 05 UL Solutions 33% #3.0
- 06 TÜV Rheinland 33% #5.5
SGS loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Shopping for a specific need1 of 1
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Deciding what to look for1 of 1
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Comparing brands1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get SGS onto first
- The questions to win, in the order to win them
- What to publish on SGS's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Five posts, scored on five things.
Read from their five most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 5 posts (consistency 0.52). Recurring marks: SGS logo prominently displayed, formal attire.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Highlighting participation in a high-profile event”.
4 carousels, 1 reel across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 3–4 hashtags per post. 75 words on average.
8.8 posts a week between 2 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 5.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Highlighting participation in a high-profile event”, 0.3% ER.
“Highlighting the success of the event”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on people and professional settings.
Voice
“We communicate with clarity and professionalism, emphasizing our expertise, achievements, and commitment to quality and sustainability.”
Recurring marks
- 01SGS logo prominently displayed
- 02formal attire
- 03event banners
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about testing, inspection, and certification, SGS is named in 6 of 6 answers.
SGS leads. Bureau Veritas is next.
- 01 SGS YOU 100% #2.0
- 02 Bureau Veritas 67% #2.8
- 03 Intertek 67% #3.8
- 04 QIMA 33% #3.0
- 05 UL Solutions 33% #3.0
- 06 TÜV Rheinland 33% #5.5
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
Five posts, scored on five things.
Visual identityPalette, layout, marks 52
A 6-colour palette held across 5 posts (consistency 0.52). Recurring marks: SGS logo prominently displayed, formal attire.
Fix in full reportHook strengthBest post vs. median 32
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Highlighting participation in a high-profile event”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 32
0 of 5 captions ask the reader to do anything. 3–4 hashtags per post. 75 words on average.
CTA templatesCadencePosts per week 95
8.8 posts a week between 2 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 5.3× the engagement of your weakest.
#1 · 0.3%
Centered compositions with a focus on people and professional settings.
“We communicate with clarity and professionalism, emphasizing our expertise, achievements, and commitment to quality and sustainability.”