Prepared for SEQUOIA CAPITAL

IIYour Instagram, read by AI

Seven posts, scored on four things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Hook strength
02Format range
03Captions & CTAs
04Cadence

Content score

Average of the four scores below

67.3K

Followers

0.8%

Best post ER

0.3%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Hook strength

Best post vs. median

Your best post earns 0.8% engagement; the median post 0.3%. The one that landed opened with “opening contrast”.

Hook formulas

Format range

Reel · Carousel · Image

5 of 5 posts are reels. carousels and images untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

1 of 5 captions asks the reader to do anything. 0 hashtags per post. 61 words on average.

CTA templates

Cadence

Posts per week

0.1 posts a week between 28 Nov and 30 Oct. Less than one post a week.

Best posting windows

Posts that worked

Your best post earned 3.0× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.8% ERReel · 30 Oct 2024

The hook

“opening contrast”

Why it worked

01story-driven format
02founder-centric angle
03aligns with branded series

363 likes155 comments

#2 · 0.5% ER

story

Clear promotional intent

#3 · 0.3% ER

year after founding mongodb

Clear promotional angle for podcast

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“opening contrast”, 0.8% ER.

Weakest

“story arc”, 0.3% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Look

story-forward frames with interview-like cuts

narrative sequencingclose-up inserts of handsarchival imagery intercut with modern scenes

soft, natural, filmic grainy archival feel with clean modern overlays slow, deliberate cuts; transitions between talking head and B-roll

Voice

“founder-centered, narrative, accessible”

Avg caption

61 words

Language

English

founder journeyspivot momentstech historypersistenceindustry disruptionlessons learned

Recurring marks

01founder-centric storytelling
02serial branded moments
03historical tech narratives
04audio-visual storytelling aligned with Crucible Moments

Subjects, by frequency

founders at work

office/garage spaces

stage/podium moments

historical documents

team workshops

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on four things.

24/100

67.3K

Followers

0.8%

Best post ER

0.3%

Median ER

01Scorecard · tap to open

Hook strengthBest post vs. median 40

Your best post earns 0.8% engagement; the median post 0.3%. The one that landed opened with “opening contrast”.

Hook formulas

Format rangeReel · Carousel · Image 20

5 of 5 posts are reels. carousels and images untested.

Formats to test

Captions & CTAsAsks, hashtags, length 22

1 of 5 captions asks the reader to do anything. 0 hashtags per post. 61 words on average.

CTA templates

CadencePosts per week 14

0.1 posts a week between 28 Nov and 30 Oct. Less than one post a week.

Best posting windows

02Posts that worked

Your best post earned 3.0× the engagement of your weakest.

#1 · 0.8%

The hook

“opening contrast”

Reel · 30 Oct 2024 · 363 likes

01story-driven format

02founder-centric angle

03aligns with branded series

#2 · 0.5% ER

story

Clear promotional intent

#3 · 0.3% ER

year after founding mongodb

Clear promotional angle for podcast

03All 5 posts, by engagement

28 Nov30 Oct

Best · “opening contrast”, 0.8% ER.

Weakest · “story arc”, 0.3% ER.

04Brand signature

story-forward frames with interview-like cuts

narrative sequencingclose-up inserts of handsarchival imagery intercut with modern scenes

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @sequoiacapital

4 fixes · competitors · AI answers

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