Prepared for AZTEC SECRET

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

1.5K

Followers

0.1%

Best post ER

0.1%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: percentage-off headline as the first read, three-step icon row (Pack It, Mix It, Mask It).

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Small pack. Big skincare energy.”.

Hook formulas

Format range

Reel · Carousel · Image

5 of 5 posts are images. reels and carousels untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

100

5 of 5 captions ask the reader to do anything. 9 hashtags per post. 38 words on average.

CTA templates

Cadence

Posts per week

5.0 posts a week between 2 Nov and 9 Nov.

Best posting windows

Posts that worked

Your best posts, ranked by engagement rate.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.1% ERImage · 9 Nov 2026

The hook

“Small pack. Big skincare energy.”

Why it worked

01clear percentage-off offer
02strong product hero shot

2 likes

#2 · 0.1% ER

Small pack. Big skincare energy.

Clear travel-size product angle

#3 · 0.1% ER

NOVEMBER SALE! 40% OFF

Offer is the first thing read

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“Small pack. Big skincare energy.”, 0.1% ER.

Weakest

“PACK IT. MIX IT. MASK IT.”, 0.0% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.35share of frame

#1E6B3A71%

#FFFFFF71%

#D7262E57%

#EED5BD57%

#6B0F2A43%

#C9A24B43%

Look

Left-column offer and benefit icons sit beside a product pack hero on a plain studio backdrop.

text column on the left, product pack on the rightsingle product hero on a plain backdropthree-step icon row under the headline

Soft studio light, with a warm glow on some hero shots. Clean beige studio backdrop, stone plinth, and the clay texture of the pack. Static graphic posts with no motion.

Voice

“An excited sale-day voice that talks straight to you, leans on superlatives and exclamation, and closes with the website.”

Avg caption

38 words

Language

English

clay mask as a spa at hometravel-size conveniencelimited-time offersdeep pore cleansingseasonal gifting

Recurring marks

01percentage-off headline as the first read
02three-step icon row (Pack It, Mix It, Mask It)
03product pack on the right over a beige backdrop

Subjects, by frequency

travel pack hero shot

three-step or benefit icons

percentage-off offer headline

clay mask texture

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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See everything else Nayavo does

Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

60/100

1.5K

Followers

0.1%

Best post ER

0.1%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 35

A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: percentage-off headline as the first read, three-step icon row (Pack It, Mix It, Mask It).

Fix in full report

Hook strengthBest post vs. median 50

Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Small pack. Big skincare energy.”.

Hook formulas

Format rangeReel · Carousel · Image 20

5 of 5 posts are images. reels and carousels untested.

Formats to test

Captions & CTAsAsks, hashtags, length 100

5 of 5 captions ask the reader to do anything. 9 hashtags per post. 38 words on average.

CTA templates

CadencePosts per week 95

5.0 posts a week between 2 Nov and 9 Nov.

Best posting windows

02Posts that worked

Your best posts, ranked by engagement rate.

#1 · 0.1%

The hook

“Small pack. Big skincare energy.”

Image · 9 Nov 2026 · 2 likes

01clear percentage-off offer

02strong product hero shot

#2 · 0.1% ER

Small pack. Big skincare energy.

Clear travel-size product angle

#3 · 0.1% ER

NOVEMBER SALE! 40% OFF

Offer is the first thing read

03All 5 posts, by engagement

2 Nov9 Nov

Best · “Small pack. Big skincare energy.”, 0.1% ER.

Weakest · “PACK IT. MIX IT. MASK IT.”, 0.0% ER.

04Brand signature

71%

57%

43%

Left-column offer and benefit icons sit beside a product pack hero on a plain studio backdrop.

text column on the left, product pack on the rightsingle product hero on a plain backdropthree-step icon row under the headline

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @secret_aztec

5 fixes · competitors · AI answers

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