Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.13). Recurring marks: text overlays, blue/gold branding.
Your best post earns 0.6% engagement; the median post 0.0%.
3 reels, 2 images across 5 posts. carousels untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 48 words on average.
1.2 posts a week between 18 Aug and 17 Sept.
Your best post earned 19× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“opening remembrance statement”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
text overlays with national imagery (flags, skyline, seal)
Voice
“authoritative, civic, concise”
Recurring marks
- 01text overlays
- 02blue/gold branding
- 03official tone
- 04event-based narratives
- 05use of real-name mentions in policy contexts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 13
A 6-colour palette held across 7 posts (consistency 0.13). Recurring marks: text overlays, blue/gold branding.
Fix in full reportHook strengthBest post vs. median 8
Your best post earns 0.6% engagement; the median post 0.0%.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 images across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 48 words on average.
CTA templatesCadencePosts per week 33
1.2 posts a week between 18 Aug and 17 Sept.
Best posting windowsYour best post earned 19× the engagement of your weakest.
#1 · 0.6%
text overlays with national imagery (flags, skyline, seal)
“authoritative, civic, concise”