When buyers ask AI about skincare market, sebamed is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Eucerin and Avène are named more often.
AI names sebamed in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named sebamed.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
sebamed is third. Eucerin is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Eucerin 50% #2.7
- 02 Avène 50% #4.0
- 03 sebamedYou 33% #1.5
- 04 Cosmacon 33% #2.5
- 05 La Roche‐Posay 33% #2.5
- 06 Dr. Scheller 33% #3.0
Buyers asked. AI answered. sebamed was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
sebamed loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
recommending others
- Which of the 27 websites to get sebamed onto first
- The questions to win, in the order to win them
- What to publish on sebamed's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: pH 5,5 emphasis, seasonal context.
Your best post earns 0.2% engagement; the median post 0.1%.
2 carousels, 2 reels, 1 image across 5 posts.
0 of 5 captions ask the reader to do anything. 3 hashtags per post. 38 words on average.
3.2 posts a week between 22 Oct and 2 Nov.
Your best post earned 8.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“neuer monat”, 0.0% ER.
Product showcase posts average 0.1%, lifestyle posts 0.0%: 2.3× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
product-centered outdoor shot with autumn leaves
Voice
“consistent, approachable, informative”
Recurring marks
- 01pH 5,5 emphasis
- 02seasonal context
- 03autumn color palette
- 04clear on-pack messaging
- 05seasonal product placement
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about skincare market, sebamed is named in 2 of 6 answers.
sebamed is third. Eucerin is named more often.
- 01 Eucerin 50% #2.7
- 02 Avène 50% #4.0
- 03 sebamed YOU 33% #1.5
- 04 Cosmacon 33% #2.5
- 05 La Roche‐Posay 33% #2.5
- 06 Dr. Scheller 33% #3.0
Buyers asked. AI answered. sebamed was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 27
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: pH 5,5 emphasis, seasonal context.
Fix in full reportHook strengthBest post vs. median 41
Your best post earns 0.2% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 reels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 28
0 of 5 captions ask the reader to do anything. 3 hashtags per post. 38 words on average.
CTA templatesCadencePosts per week 69
3.2 posts a week between 22 Oct and 2 Nov.
Best posting windowsYour best post earned 8.1× the engagement of your weakest.
#1 · 0.2%
product-centered outdoor shot with autumn leaves
“consistent, approachable, informative”