We put 1 real buyer questions to ChatGPT and read every answer. No brand is named more often.
Read from the 1 answers that named Sea to Summit.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Top brands named across the same 1 answers, ranked by share of answers. Average position is where each brand lands in the answer.
All 1 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Real-world testing of gear”.
4 carousels, 1 image across 5 posts. reels untested.
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 73 words on average.
3.9 posts a week between 22 Oct and 31 Oct.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Real-world testing of gear”, 0.1% ER.
“Which would you take on your next trip?”, 0.0% ER.
Extracted from the frames and captions, not from a brief.
“A grounded brand voice that makes gear feel useful by placing it in a real trip: open with the moment, explain the practical detail, and invite the reader to take the next step.”
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo does
When buyers ask AI about camping and outdoor gear, Sea to Summit is named in 1 of 1 answers.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Real-world testing of gear”.
Hook formulas4 carousels, 1 image across 5 posts. reels untested.
Formats to test5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 73 words on average.
CTA templates3.9 posts a week between 22 Oct and 31 Oct.
Best posting windows“A grounded brand voice that makes gear feel useful by placing it in a real trip: open with the moment, explain the practical detail, and invite the reader to take the next step.”