When buyers ask AI about European cloud and AI infrastructure, Scaleway is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. OVHcloud is named more often.
The one idea AI attaches to Scaleway.
Read from the 5 answers that named Scaleway.
AI links Scaleway with this more than any other theme, and rarely credits it for developer tooling. The full report shows the exact wording from each answer.
Scaleway is second.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 OVHcloud 100% #1.5
- 02 ScalewayYou 83% #1.6
- 03 Outscale 33% #2.0
- 04 IONOS 33% #3.0
- 05 AWS 17% #3.0
- 06 Hetzner 17% #3.0
Buyers asked. AI answered. Scaleway was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Scaleway loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Scaleway onto first
- The questions to win, in the order to win them
- What to publish on Scaleway's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.15). Recurring marks: Purple accent colour carried across posts, Named employees with role labels.
Your best post earns 4.2% engagement; the median post 1.9%. The one that landed opened with “Any guesses about what could be in those boxes?”.
3 carousels, 2 reels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 6–14 hashtags per post. 67 words on average.
0.5 posts a week between 21 Jan and 28 Mar. Less than one post a week.
Your best post earned 4.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Any guesses about what could be in those boxes?”, 4.2% ER.
“Les menaces cybernétiques évoluent sans cesse… Comment les …”, 1.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Real people at work, framed candidly, with the office or data-centre setting visible behind them
Voice
“Warm first-person-plural voice that celebrates people and sounds like an insider talking about its team”
Recurring marks
- 01Purple accent colour carried across posts
- 02Named employees with role labels
- 03Branded gradient name cards and lower-thirds
- 04Burned-in subtitles on video
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about European cloud and AI infrastructure, Scaleway is named in 5 of 6 answers.
Scaleway is second.
- 01 OVHcloud 100% #1.5
- 02 Scaleway YOU 83% #1.6
- 03 Outscale 33% #2.0
- 04 IONOS 33% #3.0
- 05 AWS 17% #3.0
- 06 Hetzner 17% #3.0
Buyers asked. AI answered. Scaleway was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 15
A 6-colour palette held across 7 posts (consistency 0.15). Recurring marks: Purple accent colour carried across posts, Named employees with role labels.
Fix in full reportHook strengthBest post vs. median 46
Your best post earns 4.2% engagement; the median post 1.9%. The one that landed opened with “Any guesses about what could be in those boxes?”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 88
4 of 5 captions ask the reader to do anything. 6–14 hashtags per post. 67 words on average.
CTA templatesCadencePosts per week 22
0.5 posts a week between 21 Jan and 28 Mar. Less than one post a week.
Best posting windowsYour best post earned 4.0× the engagement of your weakest.
#1 · 4.2%
Real people at work, framed candidly, with the office or data-centre setting visible behind them
“Warm first-person-plural voice that celebrates people and sounds like an insider talking about its team”