When buyers ask AI about running apparel and accessories, Saucony is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Saucony.
Read from the 5 answers that named Saucony.
AI links Saucony with this more than any other theme, and rarely credits it for trail performance and grip. The full report shows the exact wording from each answer.
Saucony leads. Hoka is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 SauconyYou 83% #1.6
- 02 Hoka 50% #3.7
- 03 Asics 50% #4.0
- 04 Brooks 50% #4.7
- 05 New Balance 33% #4.5
- 06 Adidas 33% #6.0
Buyers asked. AI answered. Saucony was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Saucony loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
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Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 8 websites to get Saucony onto first
- The questions to win, in the order to win them
- What to publish on Saucony's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “The process vs the shot, NYC running edition.”.
3 reels, 2 carousels across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 17 words on average.
24.8 posts a week between 30 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The process vs the shot, NYC running edition.”, 0.3% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Short, confident lines meet conversational phrasing: a little New York edge, a quick hook, then just enough detail to bring people into the moment.”
Recurring marks
- 01New York running culture
- 02Process-versus-final-shot framing
- 03Punchy, declarative hooks
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about running apparel and accessories, Saucony is named in 5 of 6 answers.
Saucony leads. Hoka is next.
- 01 Saucony YOU 83% #1.6
- 02 Hoka 50% #3.7
- 03 Asics 50% #4.0
- 04 Brooks 50% #4.7
- 05 New Balance 33% #4.5
- 06 Adidas 33% #6.0
Buyers asked. AI answered. Saucony was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on four things.
Hook strengthBest post vs. median 30
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “The process vs the shot, NYC running edition.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 17 words on average.
CTA templatesCadencePosts per week 95
24.8 posts a week between 30 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.2× the engagement of your weakest.
#1 · 0.3%
“Short, confident lines meet conversational phrasing: a little New York edge, a quick hook, then just enough detail to bring people into the moment.”