When buyers ask AI about retail banking, Santander is not in the answers yet.
SBI is named in 100% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Santander yet.
Nothing to read yet. This fills in as soon as AI names Santander.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Santander was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Santander
SBI leads. Santander can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 SBI 100% #2.7
- 02 HDFC Bank 67% #1.2
- 03 ICICI Bank 67% #2.2
- 04 Axis Bank 50% #4.0
- 05 IDFC FIRST Bank 33% #1.0
- — SantanderYou 0% Not named
Buyers asked. AI answered. Santander was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Santander is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Comparing brands0 of 1
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
recommending others
- Which of the 0 websites to get Santander onto first
- The questions to win, in the order to win them
- What to publish on Santander's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: bold title card or pill label that names the report, event or period, speaker name and title banner (lower third).
Your best post earns 0.8% engagement; the median post 0.1%. The one that landed opened with “Today, we welcomed global leaders to the 2026 Santander International Banking Conference”.
4 reels, 1 carousel across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 72 words on average.
5.0 posts a week between 31 Oct and 7 Nov.
Your best post earned 61× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Today, we welcomed global leaders to the 2026 Santander Int…”, 0.8% ER.
“En la última edición de Euros de tu Nómina ... se han desti…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single subject held in a calm, centred frame, with a bold title or pill label placed over the lower third and generous negative space around it.
Voice
“Santander speaks about itself in the third person, in measured, formal sentences that lead with the headline fact and then add context. It sounds like a bank reporting to its peers, with warmth only when a real person's story is being told.”
Recurring marks
- 01bold title card or pill label that names the report, event or period
- 02speaker name and title banner (lower third)
- 03white or light backgrounds with a deep navy or red accent
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about retail banking, Santander is not in the answers yet.
SBI leads. Santander can enter with one mention.
- 01 SBI 100% #2.7
- 02 HDFC Bank 67% #1.2
- 03 ICICI Bank 67% #2.2
- 04 Axis Bank 50% #4.0
- 05 IDFC FIRST Bank 33% #1.0
- — Santander YOU 0% Not named
Buyers asked. AI answered. Santander was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 27
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: bold title card or pill label that names the report, event or period, speaker name and title banner (lower third).
Fix in full reportHook strengthBest post vs. median 12
Your best post earns 0.8% engagement; the median post 0.1%. The one that landed opened with “Today, we welcomed global leaders to the 2026 Santander International Banking Conference”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 63
4 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 72 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 31 Oct and 7 Nov.
Best posting windowsYour best post earned 61× the engagement of your weakest.
#1 · 0.8%
A single subject held in a calm, centred frame, with a bold title or pill label placed over the lower third and generous negative space around it.
“Santander speaks about itself in the third person, in measured, formal sentences that lead with the headline fact and then add context. It sounds like a bank reporting to its peers, with warmth only when a real person's story is being told.”