Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.28). Recurring marks: bold one-line hook over a product or person, named expert or patient speaking directly to camera.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Meet the future of cycling.”.
4 reels, 1 carousel across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 84 words on average.
2.9 posts a week between 28 Oct and 9 Nov.
Your best post earned 5.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Meet the future of cycling.”, 0.3% ER.
“Hemophilia impacts not just the individual, but the entire …”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Tight, centred framing that puts either the branded kit or one person at the heart of the frame, with clean negative space.
Voice
“Speaks as the company in a confident, proud register, using we and our to link sport, science and patients into one commitment.”
Recurring marks
- 01bold one-line hook over a product or person
- 02named expert or patient speaking directly to camera
- 03pull-quote card in brand colour
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 28
A 6-colour palette held across 7 posts (consistency 0.28). Recurring marks: bold one-line hook over a product or person, named expert or patient speaking directly to camera.
Fix in full reportHook strengthBest post vs. median 29
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Meet the future of cycling.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 75
4 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 84 words on average.
CTA templatesCadencePosts per week 64
2.9 posts a week between 28 Oct and 9 Nov.
Best posting windowsYour best post earned 5.7× the engagement of your weakest.
#1 · 0.3%
Tight, centred framing that puts either the branded kit or one person at the heart of the frame, with clean negative space.
“Speaks as the company in a confident, proud register, using we and our to link sport, science and patients into one commitment.”