When buyers ask AI about emotional support and crisis helpline, Samaritans is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Samaritans.
Read from the 6 answers that named Samaritans.
AI links Samaritans with this more than any other theme, and rarely credits it for trained volunteers. The full report shows the exact wording from each answer.
Samaritans leads. SHOUT is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 SamaritansYou 100% #1.3
- 02 SHOUT 67% #2.5
- 03 NHS 111 50% #2.7
- 04 Nightline 17% #1.0
- 05 Childline 17% #2.0
- 06 Student Minds 17% #2.0
Samaritans loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Samaritans onto first
- The questions to win, in the order to win them
- What to publish on Samaritans's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: Green heart emoji, Native post-card style text design.
Your best post earns 2.3% engagement; the median post 1.0%. The one that landed opened with “This World Mental Health Day we're thinking of anyone who is...”.
4 images, 1 carousel across 5 posts. reels untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 14 words on average.
1.8 posts a week between 10 Oct and 29 Oct.
Your best post earned 3.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“This World Mental Health Day we're thinking of anyone who i…”, 2.3% ER.
“6,162 people were registered as dying by suicide last year.”, 0.7% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A white rounded card styled like a social post, sitting on a flat solid colour background with the helpline message left-aligned
Voice
“Speaks gently to the reader as someone who is not alone, with the brand present as a listener who is always there”
Recurring marks
- 01Green heart emoji
- 02Native post-card style text design
- 03Helpline number 116 123 shown on the image
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about emotional support and crisis helpline, Samaritans is named in 6 of 6 answers.
Samaritans leads. SHOUT is next.
- 01 Samaritans YOU 100% #1.3
- 02 SHOUT 67% #2.5
- 03 NHS 111 50% #2.7
- 04 Nightline 17% #1.0
- 05 Childline 17% #2.0
- 06 Student Minds 17% #2.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 35
A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: Green heart emoji, Native post-card style text design.
Fix in full reportHook strengthBest post vs. median 43
Your best post earns 2.3% engagement; the median post 1.0%. The one that landed opened with “This World Mental Health Day we're thinking of anyone who is...”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 carousel across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 14 words on average.
CTA templatesCadencePosts per week 45
1.8 posts a week between 10 Oct and 29 Oct.
Best posting windowsYour best post earned 3.0× the engagement of your weakest.
#1 · 2.3%
A white rounded card styled like a social post, sitting on a flat solid colour background with the helpline message left-aligned
“Speaks gently to the reader as someone who is not alone, with the brand present as a listener who is always there”