When buyers ask AI about outdoor sports gear, Salomon is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Salomon in 3 answers, but ties it to no single idea yet.
Read from the 3 answers that named Salomon.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Salomon leads. Patagonia is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 SalomonYou 50% #5.0
- 02 Patagonia 50% #1.0
- 03 Arc’teryx 33% #2.0
- 04 Rapha 33% #3.0
- 05 The North Face 33% #5.5
- 06 Endura 33% #7.0
Buyers asked. AI answered. Salomon was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Salomon loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking which brand to buy1 of 2
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 12 websites to get Salomon onto first
- The questions to win, in the order to win them
- What to publish on Salomon's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.3% engagement; the median post 0.1%.
3 carousels, 2 reels across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 45 words on average.
1.6 posts a week between 10 Oct and 31 Oct.
Your best post earned 8.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“One race. Different faces. Unique perspectives.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Scenes of movement and connection in urban and natural environments
Voice
“Our captions inspire and connect, celebrating the spirit of endurance and community through storytelling that highlights the journey, the people, and the places that shape our world.”
Recurring marks
- 01Event-focused visuals
- 02Community and athlete stories
- 03Inspirational themes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about outdoor sports gear, Salomon is named in 3 of 6 answers.
Salomon leads. Patagonia is next.
- 01 Salomon YOU 50% #5.0
- 02 Patagonia 50% #1.0
- 03 Arc’teryx 33% #2.0
- 04 Rapha 33% #3.0
- 05 The North Face 33% #5.5
- 06 Endura 33% #7.0
Buyers asked. AI answered. Salomon was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 18
Your best post earns 0.3% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 45 words on average.
CTA templatesCadencePosts per week 41
1.6 posts a week between 10 Oct and 31 Oct.
Best posting windowsYour best post earned 8.1× the engagement of your weakest.
#1 · 0.3%
Scenes of movement and connection in urban and natural environments
“Our captions inspire and connect, celebrating the spirit of endurance and community through storytelling that highlights the journey, the people, and the places that shape our world.”