Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: cropped-face lifestyle shots, cozy knitwear styling.
Your best post earns 0.2% engagement; the median post 0.2%. The one that landed opened with “Testissä Swiss Military Hanowa Dark Night – lähes valoa nielevän musta automaattikello, joka yllättää erityisesti ranteessa ⌚”.
7 carousels, 2 images, 1 reel across 10 posts.
3 of 10 captions ask the reader to do anything. 4–9 hashtags per post. 45 words on average.
2.3 posts a week between 1 Aug and 1 Sept.
Your best post earned 2.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Excellent visual storytelling where the photography style perfectly matches the 'Dark Night' product theme.
- 02Great use of texture (knit sweater vs. matte watch) to add depth to a monochromatic subject.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Testissä Swiss Military Hanowa Dark Night – lähes valoa nie…”, 0.2% ER.
“Kolme sormusta, yksi ainutlaatuinen tarina. ✨”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Intimate, close-up crops focusing tightly on the jewelry or watch in use, often cropping out the model's face to emphasize product details.
Voice
“Warm, elegant, and inspirational Finnish copy. Focuses on storytelling, personal style, and seasonal transitions, often using poetic hooks like 'Kolme sormusta, yksi ainutlaatuinen tarina' or 'Syksyn tyyli syntyy yksityiskohdista'.”
Recurring marks
- 01cropped-face lifestyle shots
- 02cozy knitwear styling
- 03subtle brand logo overlays
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: cropped-face lifestyle shots, cozy knitwear styling.
Fix in full reportHook strengthBest post vs. median 80
Your best post earns 0.2% engagement; the median post 0.2%. The one that landed opened with “Testissä Swiss Military Hanowa Dark Night – lähes valoa nielevän musta automaattikello, joka yllättää erityisesti ranteessa ⌚”.
Hook formulasFormat rangeReel · Carousel · Image 78
7 carousels, 2 images, 1 reel across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 58
3 of 10 captions ask the reader to do anything. 4–9 hashtags per post. 45 words on average.
CTA templatesCadencePosts per week 53
2.3 posts a week between 1 Aug and 1 Sept.
Best posting windowsYour best post earned 2.5× the engagement of your weakest.
#1 · 0.2%Intimate, close-up crops focusing tightly on the jewelry or watch in use, often cropping out the model's face to emphasize product details.
“Warm, elegant, and inspirational Finnish copy. Focuses on storytelling, personal style, and seasonal transitions, often using poetic hooks like 'Kolme sormusta, yksi ainutlaatuinen tarina' or 'Syksyn tyyli syntyy yksityiskohdista'.”