When buyers ask AI about UK supermarket grocery shopping, Sainsbury's is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Sainsbury's.
Read from the 6 answers that named Sainsbury's.
AI links Sainsbury's with this more than any other theme, and rarely credits it for value and loyalty pricing. The full report shows the exact wording from each answer.
Sainsbury's leads. Tesco is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Sainsbury'sYou 100% #2.2
- 02 Tesco 100% #2.5
- 03 Marks & Spencer 50% #1.0
- 04 Aldi 50% #2.7
- 05 Asda 33% #2.5
- 06 Lidl 33% #3.5
Sainsbury's loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Sainsbury's onto first
- The questions to win, in the order to win them
- What to publish on Sainsbury's's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: Taste the Difference products shown as the hero, seasonal occasion as the framing device.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Save this for your Christmas weekend brunch”.
3 reels, 2 carousels across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 32 words on average.
8.5 posts a week between 3 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 5.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Save this for your Christmas weekend brunch”, 0.3% ER.
“An important in-store announcement”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Food or product sits centred and close to camera, with hands or cutlery entering from the edges.
Voice
“Light and conversational, like a friend who has found something tasty and wants you to try it, with a joke or cryptic line to earn a second read.”
Recurring marks
- 01Taste the Difference products shown as the hero
- 02seasonal occasion as the framing device
- 03on-screen hook text at the top of the frame
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about UK supermarket grocery shopping, Sainsbury's is named in 6 of 6 answers.
Sainsbury's leads. Tesco is next.
- 01 Sainsbury's YOU 100% #2.2
- 02 Tesco 100% #2.5
- 03 Marks & Spencer 50% #1.0
- 04 Aldi 50% #2.7
- 05 Asda 33% #2.5
- 06 Lidl 33% #3.5
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 25
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: Taste the Difference products shown as the hero, seasonal occasion as the framing device.
Fix in full reportHook strengthBest post vs. median 24
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Save this for your Christmas weekend brunch”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 59
3 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 32 words on average.
CTA templatesCadencePosts per week 95
8.5 posts a week between 3 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 5.6× the engagement of your weakest.
#1 · 0.3%
Food or product sits centred and close to camera, with hands or cutlery entering from the edges.
“Light and conversational, like a friend who has found something tasty and wants you to try it, with a joke or cryptic line to earn a second read.”