When buyers ask AI about South African sports news and broadcasting, SABC Sport is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. SuperSport is named more often.
The one idea AI attaches to SABC Sport.
Read from the 5 answers that named SABC Sport.
AI links SABC Sport with this more than any other theme. The full report shows the exact wording from each answer.
SABC Sport is second.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 SuperSport 100% #1.3
- 02 SABC SportYou 83% #2.0
- 03 Kaizer Chiefs 17% #1.0
- 04 CAF 17% #2.0
- 05 Kickoff 17% #4.0
Buyers asked. AI answered. SABC Sport was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
SABC Sport loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy1 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get SABC Sport onto first
- The questions to win, in the order to win them
- What to publish on SABC Sport's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.29). Recurring marks: Live bug or LIVE tag in the corner, Gold or yellow panel holding the date and kick-off time.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “CAF SUPER CUP”.
3 images, 1 reel, 1 carousel across 5 posts.
5 of 5 captions ask the reader to do anything. 2–3 hashtags per post. 31 words on average.
32.8 posts a week between 8 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 41× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“CAF SUPER CUP”, 0.2% ER.
“SUNDAY, 08 NOVEMBER”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Both teams sit on equal visual weight either side of a central panel that carries the date, kick-off time and channel.
Voice
“A sports broadcaster's fixture board: it names the teams, gives the time and channel, then points fans to the stream.”
Recurring marks
- 01Live bug or LIVE tag in the corner
- 02Gold or yellow panel holding the date and kick-off time
- 03Competition headline at the top of the card
- 04Broadcast channel and streaming logos along the foot of the card
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about South African sports news and broadcasting, SABC Sport is named in 5 of 6 answers.
SABC Sport is second.
- 01 SuperSport 100% #1.3
- 02 SABC Sport YOU 83% #2.0
- 03 Kaizer Chiefs 17% #1.0
- 04 CAF 17% #2.0
- 05 Kickoff 17% #4.0
Buyers asked. AI answered. SABC Sport was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 29
A 6-colour palette held across 7 posts (consistency 0.29). Recurring marks: Live bug or LIVE tag in the corner, Gold or yellow panel holding the date and kick-off time.
Fix in full reportHook strengthBest post vs. median 81
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “CAF SUPER CUP”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 images, 1 reel, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 83
5 of 5 captions ask the reader to do anything. 2–3 hashtags per post. 31 words on average.
CTA templatesCadencePosts per week 95
32.8 posts a week between 8 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 41× the engagement of your weakest.
#1 · 0.2%
Both teams sit on equal visual weight either side of a central panel that carries the date, kick-off time and channel.
“A sports broadcaster's fixture board: it names the teams, gives the time and channel, then points fans to the stream.”