When buyers ask AI about TV and radio broadcasting, SABC is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to SABC.
Read from the 6 answers that named SABC.
AI links SABC with this more than any other theme, and rarely credits it for public broadcaster. The full report shows the exact wording from each answer.
SABC leads. Ukhozi FM is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 SABCYou 100% #1.0
- 02 Ukhozi FM 83% #2.4
- 03 Lesedi FM 83% #4.0
- 04 Umhlobo Wenene FM 67% #2.5
- 05 SAfm 67% #3.0
- 06 Motsweding FM 67% #4.5
SABC loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get SABC onto first
- The questions to win, in the order to win them
- What to publish on SABC's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: white and navy base with blue and green accents, logo bar at the top of graphics.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “79 nominations!”.
3 reels, 1 image, 1 carousel across 5 posts.
3 of 5 captions ask the reader to do anything. 3–4 hashtags per post. 62 words on average.
7.1 posts a week between 4 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“79 nominations!”, 0.0% ER.
“Behind the scenes at the National Results Operations Centre”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Open on a wide scene or a big headline, then bring in a close-up of the people or the equipment behind the work.
Voice
“Our teams are on it, and here is where you can follow. Plain, public-service sentences that thank staff and point viewers to a channel.”
Recurring marks
- 01white and navy base with blue and green accents
- 02logo bar at the top of graphics
- 03Team SABC and SABC News branding on backdrops
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about TV and radio broadcasting, SABC is named in 6 of 6 answers.
SABC leads. Ukhozi FM is next.
- 01 SABC YOU 100% #1.0
- 02 Ukhozi FM 83% #2.4
- 03 Lesedi FM 83% #4.0
- 04 Umhlobo Wenene FM 67% #2.5
- 05 SAfm 67% #3.0
- 06 Motsweding FM 67% #4.5
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 25
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: white and navy base with blue and green accents, logo bar at the top of graphics.
Fix in full reportHook strengthBest post vs. median 50
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “79 nominations!”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 66
3 of 5 captions ask the reader to do anything. 3–4 hashtags per post. 62 words on average.
CTA templatesCadencePosts per week 95
7.1 posts a week between 4 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.0%
Open on a wide scene or a big headline, then bring in a close-up of the people or the equipment behind the work.
“Our teams are on it, and here is where you can follow. Plain, public-service sentences that thank staff and point viewers to a channel.”