When buyers ask AI about South African news media, SABC News is named in 3 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. News24 and Daily Maverick are named more often.
The one idea AI attaches to SABC News.
Read from the 3 answers that named SABC News.
AI links SABC News with this more than any other theme, and rarely credits it for reliable reporting. The full report shows the exact wording from each answer.
SABC News is third. News24 is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 News24 100% #1.5
- 02 Daily Maverick 100% #1.8
- 03 SABC NewsYou 50% #3.3
- 04 amaBhungane 33% #2.5
- 05 eNCA 17% #2.0
- 06 TimesLIVE 17% #3.0
Buyers asked. AI answered. SABC News was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
SABC News loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Shopping for a specific need0 of 1
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Asking which brand to buy1 of 2
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get SABC News onto first
- The questions to win, in the order to win them
- What to publish on SABC News's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.15). Recurring marks: TOP STORY label with date, SABC News logo strip.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Vusimuzi "Cat" Matlala says there is evidence he cannot present to the commission”.
4 reels, 1 image across 5 posts. carousels untested.
0 of 5 captions ask the reader to do anything. 0–6 hashtags per post. 38 words on average.
35.0 posts a week between 9 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 134× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Vusimuzi "Cat" Matlala says there is evidence he cannot pre…”, 0.1% ER.
“In 2017, 8.7% of intimate partner femicides showed evidence…”, 0.0% ER.
Educational posts average 0.0%, news posts 0.0%: 1.7× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Tight vertical close-up with the subject centred and a lower-third banner carrying the headline.
Voice
“A plain third-person news tone that states the claim and names who made it.”
Recurring marks
- 01TOP STORY label with date
- 02SABC News logo strip
- 03lower-third headline banner
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about South African news media, SABC News is named in 3 of 6 answers.
SABC News is third. News24 is named almost twice as often.
- 01 News24 100% #1.5
- 02 Daily Maverick 100% #1.8
- 03 SABC News YOU 50% #3.3
- 04 amaBhungane 33% #2.5
- 05 eNCA 17% #2.0
- 06 TimesLIVE 17% #3.0
Buyers asked. AI answered. SABC News was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking which brand to buy1 of 2
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 15
A 6-colour palette held across 7 posts (consistency 0.15). Recurring marks: TOP STORY label with date, SABC News logo strip.
Fix in full reportHook strengthBest post vs. median 9
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Vusimuzi "Cat" Matlala says there is evidence he cannot present to the commission”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 27
0 of 5 captions ask the reader to do anything. 0–6 hashtags per post. 38 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 9 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 134× the engagement of your weakest.
#1 · 0.1%
Tight vertical close-up with the subject centred and a lower-third banner carrying the headline.
“A plain third-person news tone that states the claim and names who made it.”