When buyers ask AI about Dutch television and online news, RTL Nieuws is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to RTL Nieuws.
Read from the 6 answers that named RTL Nieuws.
AI links RTL Nieuws with this more than any other theme, and rarely credits it for live blogs and dated feed. The full report shows the exact wording from each answer.
RTL Nieuws leads. NOS is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 RTL NieuwsYou 100% #2.0
- 02 NOS 100% #1.0
- 03 de Volkskrant 33% #3.0
- 04 NRC 33% #4.0
RTL Nieuws loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get RTL Nieuws onto first
- The questions to win, in the order to win them
- What to publish on RTL Nieuws's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.13). Recurring marks: RTL Nieuws logo in the top-left corner on every slide, a bold white Dutch headline over a dark band.
Your best post earns 0.9% engagement; the median post 0.7%. The one that landed opened with “Sinterklaasjournaal is terug: wie vervangt Stefan de Walle?”.
3 carousels, 1 reel, 1 image across 5 posts.
3 of 5 captions ask the reader to do anything. 1–3 hashtags per post. 53 words on average.
35.0 posts a week between 9 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 8.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Sinterklaasjournaal is terug: wie vervangt Stefan de Walle?”, 0.9% ER.
“Ruim 10 jaar cel Russell Brand voor verkrachting en aanrand…”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A full-bleed news photograph carries a centred or lower-third headline over a black band, with the RTL Nieuws logo fixed top left.
Voice
“RTL Nieuws writes like a neutral newsroom: third-person facts, short Dutch sentences, and a clear swipe prompt when the story runs over a slide.”
Recurring marks
- 01RTL Nieuws logo in the top-left corner on every slide
- 02a bold white Dutch headline over a dark band
- 03a blue swipe arrow button on the right edge
- 04a thin blue accent bar under the headline
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Dutch television and online news, RTL Nieuws is named in 6 of 6 answers.
RTL Nieuws leads. NOS is next.
- 01 RTL Nieuws YOU 100% #2.0
- 02 NOS 100% #1.0
- 03 de Volkskrant 33% #3.0
- 04 NRC 33% #4.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 13
A 6-colour palette held across 7 posts (consistency 0.13). Recurring marks: RTL Nieuws logo in the top-left corner on every slide, a bold white Dutch headline over a dark band.
Fix in full reportHook strengthBest post vs. median 75
Your best post earns 0.9% engagement; the median post 0.7%. The one that landed opened with “Sinterklaasjournaal is terug: wie vervangt Stefan de Walle?”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 reel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 59
3 of 5 captions ask the reader to do anything. 1–3 hashtags per post. 53 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 9 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 8.9× the engagement of your weakest.
#1 · 0.9%
A full-bleed news photograph carries a centred or lower-third headline over a black band, with the RTL Nieuws logo fixed top left.
“RTL Nieuws writes like a neutral newsroom: third-person facts, short Dutch sentences, and a clear swipe prompt when the story runs over a slide.”