When buyers ask AI about grilling and barbecue supplies, Royal Oak Charcoal is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Kingsford is named more often.
AI names Royal Oak Charcoal in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named Royal Oak Charcoal.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Royal Oak Charcoal is second.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Kingsford 83% #2.6
- 02 Royal Oak CharcoalYou 67% #2.8
- 03 Jealous Devil 50% #1.7
- 04 FOGO 50% #2.7
- 05 B&B 33% Not named
- 06 George Foreman 17% #1.0
Buyers asked. AI answered. Royal Oak Charcoal was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Royal Oak Charcoal loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 12 websites to get Royal Oak Charcoal onto first
- The questions to win, in the order to win them
- What to publish on Royal Oak Charcoal's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “The tomahawk is chosen, now it’s time to fire it up. 🔥🥩”.
3 reels, 2 carousels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 88 words on average.
11.8 posts a week between 27 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The tomahawk is chosen, now it’s time to fire it up. 🔥🥩”, 0.3% ER.
“The 2026 Royal Oak Invitational: Camo & Coals is officially…”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Dynamic and engaging compositions with a focus on food and people.
Voice
“Royal Oak speaks with pride and enthusiasm, celebrating BBQ culture and community achievements while showcasing its products as essential tools for grilling success.”
Recurring marks
- 01🔥 emoji usage
- 02Camo-themed collaborations
- 03Showcasing BBQ competitions and events
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about grilling and barbecue supplies, Royal Oak Charcoal is named in 4 of 6 answers.
Royal Oak Charcoal is second.
- 01 Kingsford 83% #2.6
- 02 Royal Oak Charcoal YOU 67% #2.8
- 03 Jealous Devil 50% #1.7
- 04 FOGO 50% #2.7
- 05 B&B 33% Not named
- 06 George Foreman 17% #1.0
Buyers asked. AI answered. Royal Oak Charcoal was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 34
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “The tomahawk is chosen, now it’s time to fire it up. 🔥🥩”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 84
4 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 88 words on average.
CTA templatesCadencePosts per week 95
11.8 posts a week between 27 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.4× the engagement of your weakest.
#1 · 0.3%
Dynamic and engaging compositions with a focus on food and people.
“Royal Oak speaks with pride and enthusiasm, celebrating BBQ culture and community achievements while showcasing its products as essential tools for grilling success.”