When buyers ask AI about women's outdoor and coastal apparel, ROXY is not in the answers yet.
Decathlon is named in 100% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described ROXY yet.
Nothing to read yet. This fills in as soon as AI names ROXY.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where ROXY was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name ROXY
Decathlon leads. ROXY can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Decathlon 100% #2.2
- 02 Wildcraft 100% #2.8
- 03 Columbia 83% #2.4
- 04 The North Face 83% #2.6
- 05 Helly Hansen 33% #4.0
- — ROXYYou 0% Not named
Buyers asked. AI answered. ROXY was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
ROXY is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Comparing brands0 of 1
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
recommending others
- Which of the 0 websites to get ROXY onto first
- The questions to win, in the order to win them
- What to publish on ROXY's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: Garment worn in the landscape where it is used, Playful expressions that make technical outerwear feel fun.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Coastal layers, on repeat.”.
3 carousels, 2 reels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 16 words on average.
8.8 posts a week between 4 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Coastal layers, on repeat.”, 0.0% ER.
“Six athletes. Six perspectives.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Subject set against a wide natural landscape, with the garment as the clear hero of the frame
Voice
“Short, upbeat taglines that sell the mood first, then point to the shop.”
Recurring marks
- 01Garment worn in the landscape where it is used
- 02Playful expressions that make technical outerwear feel fun
- 03Cut-paper or ransom-note name lettering in series posts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about women's outdoor and coastal apparel, ROXY is not in the answers yet.
Decathlon leads. ROXY can enter with one mention.
- 01 Decathlon 100% #2.2
- 02 Wildcraft 100% #2.8
- 03 Columbia 83% #2.4
- 04 The North Face 83% #2.6
- 05 Helly Hansen 33% #4.0
- — ROXY YOU 0% Not named
Buyers asked. AI answered. ROXY was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 25
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: Garment worn in the landscape where it is used, Playful expressions that make technical outerwear feel fun.
Fix in full reportHook strengthBest post vs. median 79
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Coastal layers, on repeat.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 16 words on average.
CTA templatesCadencePosts per week 95
8.8 posts a week between 4 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.5× the engagement of your weakest.
#1 · 0.0%
Subject set against a wide natural landscape, with the garment as the clear hero of the frame
“Short, upbeat taglines that sell the mood first, then point to the shop.”