When buyers ask AI about travel guides and services, Rough Guides is not in the answers yet.
Lonely Planet is named in 33% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Rough Guides yet.
Nothing to read yet. This fills in as soon as AI names Rough Guides.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Rough Guides was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Rough Guides
Lonely Planet leads. Rough Guides can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Lonely Planet 33% #4.5
- 02 Intrepid Travel 17% #1.0
- 03 Italy on Foot 17% #1.0
- 04 Japan Guide 17% #1.0
- 05 JapanTripTools 17% #1.0
- — Rough GuidesYou 0% Not named
Buyers asked. AI answered. Rough Guides was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Rough Guides is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking for someone like them0 of 1
recommending others
- Which of the 47 websites to get Rough Guides onto first
- The questions to win, in the order to win them
- What to publish on Rough Guides's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “They're here! The first titles in our brand-new Legendary Places series have landed ✨”.
3 images, 1 reel, 1 carousel across 5 posts.
4 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 120 words on average.
1.1 posts a week between 23 Sept and 25 Oct.
Your best post earned 5.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“They're here! The first titles in our brand-new Legendary P…”, 0.1% ER.
“📢 Our first three Legendary Places can now be snapped up w…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Balanced framing with emphasis on landscapes and cultural elements
Voice
“We inspire travelers with vivid imagery and actionable insights, blending a professional tone with a touch of personal connection.”
Recurring marks
- 01Destination-focused imagery
- 02Cultural immersion visuals
- 03Inspirational tone
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about travel guides and services, Rough Guides is not in the answers yet.
Lonely Planet leads. Rough Guides can enter with one mention.
- 01 Lonely Planet 33% #4.5
- 02 Intrepid Travel 17% #1.0
- 03 Italy on Foot 17% #1.0
- 04 Japan Guide 17% #1.0
- 05 JapanTripTools 17% #1.0
- — Rough Guides YOU 0% Not named
Buyers asked. AI answered. Rough Guides was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 40
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “They're here! The first titles in our brand-new Legendary Places series have landed ✨”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 images, 1 reel, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 70
4 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 120 words on average.
CTA templatesCadencePosts per week 32
1.1 posts a week between 23 Sept and 25 Oct.
Best posting windowsYour best post earned 5.0× the engagement of your weakest.
#1 · 0.1%
Balanced framing with emphasis on landscapes and cultural elements
“We inspire travelers with vivid imagery and actionable insights, blending a professional tone with a touch of personal connection.”