Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: pink and leopard print packaging, custom printed tape and stickers.
Your best post earns 0.4% engagement; the median post 0.2%. The one that landed opened with “Welke verzendzak kies jij? (Which shipping bag do you choose?)”.
7 images, 3 reels across 10 posts. carousels untested.
5 of 10 captions ask the reader to do anything. 0–8 hashtags per post. 45 words on average.
1.5 posts a week between 17 Jul and 1 Sept.
Your best post earned 3.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Welke verzendzak kies jij? (Which shipping bag do you choos…”, 0.4% ER.
“Een sterke merkbeleving hoeft helemaal niet duur te zijn. (…”, 0.1% ER.
Behind the scenes posts average 0.3%, promotional posts 0.1%: 2.3× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Clean, structured flat-lays and centered close-ups with strong diagonal lines and balanced product arrangements.
Voice
“Friendly, professional, and business-focused Dutch copy with occasional English hooks. Uses structured paragraphs, warm emojis, and clear value propositions aimed at e-commerce owners.”
Recurring marks
- 01pink and leopard print packaging
- 02custom printed tape and stickers
- 03aesthetic flat-lays with lifestyle props
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: pink and leopard print packaging, custom printed tape and stickers.
Fix in full reportHook strengthBest post vs. median 59
Your best post earns 0.4% engagement; the median post 0.2%. The one that landed opened with “Welke verzendzak kies jij? (Which shipping bag do you choose?)”.
Hook formulasFormat rangeReel · Carousel · Image 64
7 images, 3 reels across 10 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 57
5 of 10 captions ask the reader to do anything. 0–8 hashtags per post. 45 words on average.
CTA templatesCadencePosts per week 39
1.5 posts a week between 17 Jul and 1 Sept.
Best posting windowsYour best post earned 3.2× the engagement of your weakest.
#1 · 0.4%
Clean, structured flat-lays and centered close-ups with strong diagonal lines and balanced product arrangements.
“Friendly, professional, and business-focused Dutch copy with occasional English hooks. Uses structured paragraphs, warm emojis, and clear value propositions aimed at e-commerce owners.”