When buyers ask AI about luxury watches, ROLEX is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to ROLEX.
Read from the 5 answers that named ROLEX.
AI links ROLEX with this more than any other theme, and rarely credits it for technical mastery. The full report shows the exact wording from each answer.
ROLEX leads. Patek Philippe is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 ROLEXYou 83% #1.0
- 02 Patek Philippe 50% #2.0
- 03 Omega 33% #3.0
- 04 IWC 33% #4.0
- 05 Audemars Piguet 33% #4.5
- 06 Cartier 33% #5.5
Buyers asked. AI answered. ROLEX was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
ROLEX loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 7 websites to get ROLEX onto first
- The questions to win, in the order to win them
- What to publish on ROLEX's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “First we put the date in a window, then we improved the view.”.
5 of 5 posts are carousels. reels and images untested.
2 of 5 captions ask the reader to do anything. 2–3 hashtags per post. 60 words on average.
1.7 posts a week between 8 Oct and 29 Oct.
Your best post earned 4.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“First we put the date in a window, then we improved the vie…”, 0.5% ER.
“An essential guardian of chronometric precision”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Focused on product details with clean and symmetrical layouts
Voice
“Rolex speaks with authority and precision, emphasizing its legacy, craftsmanship, and innovation in a polished and professional tone.”
Recurring marks
- 01Rolex logo prominently displayed
- 02Focus on craftsmanship and innovation
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about luxury watches, ROLEX is named in 5 of 6 answers.
ROLEX leads. Patek Philippe is next.
- 01 ROLEX YOU 83% #1.0
- 02 Patek Philippe 50% #2.0
- 03 Omega 33% #3.0
- 04 IWC 33% #4.0
- 05 Audemars Piguet 33% #4.5
- 06 Cartier 33% #5.5
Buyers asked. AI answered. ROLEX was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on four things.
Hook strengthBest post vs. median 74
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “First we put the date in a window, then we improved the view.”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 51
2 of 5 captions ask the reader to do anything. 2–3 hashtags per post. 60 words on average.
CTA templatesCadencePosts per week 42
1.7 posts a week between 8 Oct and 29 Oct.
Best posting windowsYour best post earned 4.3× the engagement of your weakest.
#1 · 0.5%
Focused on product details with clean and symmetrical layouts
“Rolex speaks with authority and precision, emphasizing its legacy, craftsmanship, and innovation in a polished and professional tone.”