When buyers ask AI about Streaming devices and smart TVs, Roku is not in the answers yet.
Amazon Fire TV Stick is named in 50% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Roku yet.
Nothing to read yet. This fills in as soon as AI names Roku.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Roku was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Roku
Amazon Fire TV Stick leads. Roku can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Amazon Fire TV Stick 50% #1.3
- 02 Google Chromecast 50% #1.7
- 03 TCL 50% #2.0
- 04 Samsung 50% #2.7
- 05 Sony 33% #1.0
- — RokuYou 0% Not named
Buyers asked. AI answered. Roku was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Roku is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Comparing brands0 of 1
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
recommending others
- Which of the 0 websites to get Roku onto first
- The questions to win, in the order to win them
- What to publish on Roku's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: purple gradient palette held across posts, illustrated Roku City world.
Your best post earns 6.9% engagement; the median post 2.1%. The one that landed opened with “Make it so.”.
3 reels, 2 carousels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 17 words on average.
2.5 posts a week between 19 Oct and 2 Nov.
Your best post earned 61× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Make it so.”, 6.9% ER.
“All eyes on the Golden Roku Remote.”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
One centred focal point, such as a building, sofa or cat, sits inside an illustrated purple night scene with the headline floating above it.
Voice
“A cheeky friend who knows the joke and keeps it short: one catchphrase or question, then room for the viewer to look closer.”
Recurring marks
- 01purple gradient palette held across posts
- 02illustrated Roku City world
- 03one playful catchphrase or headline as the only copy
- 04swipe prompt in carousels
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Streaming devices and smart TVs, Roku is not in the answers yet.
Amazon Fire TV Stick leads. Roku can enter with one mention.
- 01 Amazon Fire TV Stick 50% #1.3
- 02 Google Chromecast 50% #1.7
- 03 TCL 50% #2.0
- 04 Samsung 50% #2.7
- 05 Sony 33% #1.0
- — Roku YOU 0% Not named
Buyers asked. AI answered. Roku was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 30
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: purple gradient palette held across posts, illustrated Roku City world.
Fix in full reportHook strengthBest post vs. median 31
Your best post earns 6.9% engagement; the median post 2.1%. The one that landed opened with “Make it so.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 35
2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 17 words on average.
CTA templatesCadencePosts per week 57
2.5 posts a week between 19 Oct and 2 Nov.
Best posting windowsYour best post earned 61× the engagement of your weakest.
#1 · 6.9%
One centred focal point, such as a building, sofa or cat, sits inside an illustrated purple night scene with the headline floating above it.
“A cheeky friend who knows the joke and keeps it short: one catchphrase or question, then room for the viewer to look closer.”