Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.80). Recurring marks: bold unicode text hooks, reflective blue lenses.
Your best post earns 0.6% engagement; the median post 0.3%. The one that landed opened with “Over 50 years of Rogelli”.
6 carousels, 4 reels across 10 posts. images untested.
4 of 10 captions ask the reader to do anything. 2–3 hashtags per post. 35 words on average.
3.5 posts a week between 12 Aug and 1 Sept.
Your best post earned 4.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Over 50 years of Rogelli”, 0.6% ER.
“𝗕𝗮𝗰𝗸 𝘁𝗼 𝘄𝗼𝗿𝗸 🚲”, 0.1% ER.
Promotional posts average 0.6%, lifestyle posts 0.2%: 2.6× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Symmetrical and centered framing of subjects, often utilizing the rule of thirds with scenic horizons or architectural lines in the background.
Voice
“Friendly, encouraging, and inspirational brand voice. Uses bold Unicode text for scroll-stopping hooks, short spaced paragraphs, and a mix of emojis to convey the joy of cycling.”
Recurring marks
- 01bold unicode text hooks
- 02reflective blue lenses
- 03scenic mountain backdrops
- 04minimalist blue logo accents
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 80
A 5-colour palette held across 10 posts (consistency 0.80). Recurring marks: bold unicode text hooks, reflective blue lenses.
Fix in full reportHook strengthBest post vs. median 41
Your best post earns 0.6% engagement; the median post 0.3%. The one that landed opened with “Over 50 years of Rogelli”.
Hook formulasFormat rangeReel · Carousel · Image 69
6 carousels, 4 reels across 10 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 50
4 of 10 captions ask the reader to do anything. 2–3 hashtags per post. 35 words on average.
CTA templatesCadencePosts per week 75
3.5 posts a week between 12 Aug and 1 Sept.
Best posting windowsYour best post earned 4.8× the engagement of your weakest.
#1 · 0.6%
Symmetrical and centered framing of subjects, often utilizing the rule of thirds with scenic horizons or architectural lines in the background.
“Friendly, encouraging, and inspirational brand voice. Uses bold Unicode text for scroll-stopping hooks, short spaced paragraphs, and a mix of emojis to convey the joy of cycling.”