When buyers ask AI about skincare products, RoC Skincare is not in the answers yet.
CeraVe is named in 67% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described RoC Skincare yet.
Nothing to read yet. This fills in as soon as AI names RoC Skincare.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where RoC Skincare was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name RoC Skincare
CeraVe leads. RoC Skincare can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 CeraVe 67% #2.5
- 02 La Roche‐Posay 67% #2.8
- 03 SkinCeuticals 67% #5.5
- 04 Paula’s Choice 50% #3.0
- 05 The Ordinary 50% #3.3
- — RoC SkincareYou 0% Not named
Buyers asked. AI answered. RoC Skincare was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
RoC Skincare is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
recommending others
- Which of the 25 websites to get RoC Skincare onto first
- The questions to win, in the order to win them
- What to publish on RoC Skincare's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 6 posts (consistency 0.56). Recurring marks: text overlays with impactful messages, clean and polished visuals.
Your best post earns 0.1% engagement; the median post 0.1%.
4 carousels, 1 reel across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 88 words on average.
4.9 posts a week between 29 Oct and 5 Nov.
Your best post earned 7.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Trends change weekly. Habits age well.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Professional, clean, and centered compositions with occasional collages for testimonials.
Voice
“We speak with a confident and friendly tone, blending professional expertise with an approachable and supportive demeanor.”
Recurring marks
- 01text overlays with impactful messages
- 02clean and polished visuals
- 03combination of skincare and lifestyle elements
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about skincare products, RoC Skincare is not in the answers yet.
CeraVe leads. RoC Skincare can enter with one mention.
- 01 CeraVe 67% #2.5
- 02 La Roche‐Posay 67% #2.8
- 03 SkinCeuticals 67% #5.5
- 04 Paula’s Choice 50% #3.0
- 05 The Ordinary 50% #3.3
- — RoC Skincare YOU 0% Not named
Buyers asked. AI answered. RoC Skincare was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
We read 6 answers. You have seen two.
Six posts, scored on five things.
Visual identityPalette, layout, marks 56
A 6-colour palette held across 6 posts (consistency 0.56). Recurring marks: text overlays with impactful messages, clean and polished visuals.
Fix in full reportHook strengthBest post vs. median 70
Your best post earns 0.1% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 88 words on average.
CTA templatesCadencePosts per week 95
4.9 posts a week between 29 Oct and 5 Nov.
Best posting windowsYour best post earned 7.8× the engagement of your weakest.
#1 · 0.1%
Professional, clean, and centered compositions with occasional collages for testimonials.
“We speak with a confident and friendly tone, blending professional expertise with an approachable and supportive demeanor.”