Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: bold product-centric hooks, CTA to link in bio.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Take your time back with the F25 Series”.
2 reels, 2 carousels, 1 image across 5 posts.
3 of 5 captions ask the reader to do anything. 4–6 hashtags per post. 64 words on average.
12.7 posts a week between 31 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Take your time back with the F25 Series”, 0.0% ER.
“Sweep, mop, steam, repeat.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01bold product-centric hooks
- 02CTA to link in bio
- 03brand voice: promotional yet informative
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 21
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: bold product-centric hooks, CTA to link in bio.
Fix in full reportHook strengthBest post vs. median 70
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Take your time back with the F25 Series”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 reels, 2 carousels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 72
3 of 5 captions ask the reader to do anything. 4–6 hashtags per post. 64 words on average.
CTA templatesCadencePosts per week 95
12.7 posts a week between 31 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.2× the engagement of your weakest.
#1 · 0.0%
“brand”