When buyers ask AI about HR and payroll software, Rippling is not in the answers yet.
greytHR is named in 100% of the same answers. All 3 questions are open ground, and the full report shows which ones to win first.
AI has not described Rippling yet.
Nothing to read yet. This fills in as soon as AI names Rippling.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 3 answers where Rippling was not.
- The 3 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Rippling
greytHR leads. Rippling can enter with one mention.
Top brands named across the same 3 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 greytHR 100% #3.3
- 02 Keka 100% #3.7
- 03 factoHR 100% #6.0
- 04 Zoho 67% #2.0
- 05 Darwinbox 67% #4.0
- — RipplingYou 0% Not named
Buyers asked. AI answered. Rippling was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Rippling is missing from every kind of question buyers ask.
All 3 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 1
-
Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
recommending others
- Which of the 15 websites to get Rippling onto first
- The questions to win, in the order to win them
- What to publish on Rippling's own site and Instagram
We read 3 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.8% engagement; the median post 0.4%.
3 reels, 1 image, 1 carousel across 5 posts.
0 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 12 words on average.
1.1 posts a week between 29 Sept and 30 Oct.
Your best post earned 4.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“What if you could handle payroll without leaving Slack?”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Conversational and engaging, often addressing the audience directly with a mix of casual reassurance and enthusiasm.”
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about HR and payroll software, Rippling is not in the answers yet.
greytHR leads. Rippling can enter with one mention.
- 01 greytHR 100% #3.3
- 02 Keka 100% #3.7
- 03 factoHR 100% #6.0
- 04 Zoho 67% #2.0
- 05 Darwinbox 67% #4.0
- — Rippling YOU 0% Not named
Buyers asked. AI answered. Rippling was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 1
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
We read 3 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 57
Your best post earns 0.8% engagement; the median post 0.4%.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 18
0 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 12 words on average.
CTA templatesCadencePosts per week 32
1.1 posts a week between 29 Sept and 30 Oct.
Best posting windowsYour best post earned 4.0× the engagement of your weakest.
#1 · 0.8%
“Conversational and engaging, often addressing the audience directly with a mix of casual reassurance and enthusiasm.”