When buyers ask AI about supermarket and grocery shopping, REWE is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to REWE.
Read from the 6 answers that named REWE.
AI links REWE with this more than any other theme, and rarely credits it for premium pricing. The full report shows the exact wording from each answer.
REWE leads. ALDI is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 REWEYou 100% #2.2
- 02 ALDI 83% #2.2
- 03 Edeka 83% #2.6
- 04 Lidl 83% #3.2
- 05 Alnatura 17% #3.0
- 06 Bio Company 17% #3.0
REWE loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get REWE onto first
- The questions to win, in the order to win them
- What to publish on REWE's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: green title plate with white bold text, red REWE sign or logo in frame.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Vom Feld auf den Teller gezaubert”.
5 of 5 posts are reels. carousels and images untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 40 words on average.
7.0 posts a week between 4 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 1.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Vom Feld auf den Teller gezaubert”, 0.0% ER.
“Was hat jetzt Saison?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Vertical frames anchored by one clear subject, a red brand sign, a plated dish or a presenter, with a short title plate across the top third.
Voice
“Warm, playful German that speaks directly to the reader with a question or a small joke, like a friendly store insider.”
Recurring marks
- 01green title plate with white bold text
- 02red REWE sign or logo in frame
- 03seasonal produce as the hero
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about supermarket and grocery shopping, REWE is named in 6 of 6 answers.
REWE leads. ALDI is next.
- 01 REWE YOU 100% #2.2
- 02 ALDI 83% #2.2
- 03 Edeka 83% #2.6
- 04 Lidl 83% #3.2
- 05 Alnatura 17% #3.0
- 06 Bio Company 17% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 16
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: green title plate with white bold text, red REWE sign or logo in frame.
Fix in full reportHook strengthBest post vs. median 66
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Vom Feld auf den Teller gezaubert”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 40 words on average.
CTA templatesCadencePosts per week 95
7.0 posts a week between 4 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 1.7× the engagement of your weakest.
#1 · 0.0%
Vertical frames anchored by one clear subject, a red brand sign, a plated dish or a presenter, with a short title plate across the top third.
“Warm, playful German that speaks directly to the reader with a question or a small joke, like a friendly store insider.”