Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.36). Recurring marks: seasonal/promotional launches, lip product focus.
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “ALL TREATS, NO TRICKS HERE!!”.
2 reels, 2 images, 1 carousel across 5 posts.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 36 words on average.
8.6 posts a week between 30 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 17× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“ALL TREATS, NO TRICKS HERE!!”, 0.2% ER.
“text overlay announcing new shades”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered product focus with close-up lips or lipstick prominently featured
Voice
“brand”
Recurring marks
- 01seasonal/promotional launches
- 02lip product focus
- 03holiday/campaign alignment
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 36
A 6-colour palette held across 7 posts (consistency 0.36). Recurring marks: seasonal/promotional launches, lip product focus.
Fix in full reportHook strengthBest post vs. median 13
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “ALL TREATS, NO TRICKS HERE!!”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 reels, 2 images, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 36 words on average.
CTA templatesCadencePosts per week 95
8.6 posts a week between 30 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 17× the engagement of your weakest.
#1 · 0.2%
centered product focus with close-up lips or lipstick prominently featured
“brand”