When buyers ask AI about Humanitarian aid and refugee relief, International Rescue Committee is named in 4 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to International Rescue Committee.
Read from the 4 answers that named International Rescue Committee.
AI links International Rescue Committee with this more than any other theme, and rarely credits it for shelter, housing and basic needs. The full report shows the exact wording from each answer.
International Rescue Committee leads. UNHCR is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 International Rescue CommitteeYou 67% #1.8
- 02 UNHCR 50% #1.0
- 03 Norwegian Refugee Council 50% #3.3
- 04 HIAS 33% #2.5
- 05 Oxfam 33% #3.0
- 06 Save the Children 33% #3.5
Buyers asked. AI answered. International Rescue Committee was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
International Rescue Committee loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Deciding what to look for0 of 1
-
Asking which brand to buy1 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get International Rescue Committee onto first
- The questions to win, in the order to win them
- What to publish on International Rescue Committee's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: yellow highlight bar behind the key phrase, bold headline stacked over the image.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Years of conflict in the Central African Republic have forced at least 1 in 5 people from their homes.”.
4 carousels, 1 image across 5 posts. reels untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 61 words on average.
3.5 posts a week between 27 Oct and 6 Nov.
Your best post earned 4.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Specific named child and family makes the humanitarian story personal
- 02Statistic on the cover slide creates immediate context
- 03Clear credit to EU funding builds donor trust
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Years of conflict in the Central African Republic have forc…”, 0.2% ER.
“Community action matters now more than ever”, 0.0% ER.
Inspirational posts average 0.2%, educational posts 0.1%: 2.7× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Real people or real places fill the frame, with a bold headline block and a yellow call-to-action bar guiding the eye to the next slide.
Voice
“Organisational voice that frames each crisis around a person, names the stakes plainly, and points the reader to swipe or act.”
Recurring marks
- 01yellow highlight bar behind the key phrase
- 02bold headline stacked over the image
- 03yellow arrow or chevron leading to the next slide
- 04logo in the lower right corner
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Humanitarian aid and refugee relief, International Rescue Committee is named in 4 of 6 answers.
International Rescue Committee leads. UNHCR is next.
- 01 International Rescue Committee YOU 67% #1.8
- 02 UNHCR 50% #1.0
- 03 Norwegian Refugee Council 50% #3.3
- 04 HIAS 33% #2.5
- 05 Oxfam 33% #3.0
- 06 Save the Children 33% #3.5
Buyers asked. AI answered. International Rescue Committee was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 23
A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: yellow highlight bar behind the key phrase, bold headline stacked over the image.
Fix in full reportHook strengthBest post vs. median 39
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Years of conflict in the Central African Republic have forced at least 1 in 5 people from their homes.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 image across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 61 words on average.
CTA templatesCadencePosts per week 75
3.5 posts a week between 27 Oct and 6 Nov.
Best posting windowsYour best post earned 4.9× the engagement of your weakest.
#1 · 0.2%Real people or real places fill the frame, with a bold headline block and a yellow call-to-action bar guiding the eye to the next slide.
“Organisational voice that frames each crisis around a person, names the stakes plainly, and points the reader to swipe or act.”