When buyers ask AI about digital media and lifestyle content, Refinery29 is not in the answers yet.
TikTok is named in 50% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Refinery29 yet.
Nothing to read yet. This fills in as soon as AI names Refinery29.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Refinery29 was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Refinery29
TikTok leads. Refinery29 can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 TikTok 50% #1.7
- 02 Instagram 50% #2.3
- 03 YouTube 50% #2.3
- 04 Substack 33% #4.5
- 05 Eventbrite 17% #1.0
- — Refinery29You 0% Not named
Buyers asked. AI answered. Refinery29 was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Refinery29 is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking for someone like them0 of 1
recommending others
- Which of the 26 websites to get Refinery29 onto first
- The questions to win, in the order to win them
- What to publish on Refinery29's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “What do you mean you're an incredibly niche pop culture moment?”.
3 carousels, 2 reels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 40 words on average.
28.5 posts a week between 30 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 294× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“What do you mean you're an incredibly niche pop culture mom…”, 0.2% ER.
“Should boys leave the aesthetic content to the girls?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A lively editorial host: lead with a relatable question or confident, personality-led observation, then invite the audience to weigh in.”
Recurring marks
- 01Conversational questions that invite the audience into the discussion
- 02Topical, personality-led framing in captions
- 03Direct prompts to respond in the comments
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about digital media and lifestyle content, Refinery29 is not in the answers yet.
TikTok leads. Refinery29 can enter with one mention.
- 01 TikTok 50% #1.7
- 02 Instagram 50% #2.3
- 03 YouTube 50% #2.3
- 04 Substack 33% #4.5
- 05 Eventbrite 17% #1.0
- — Refinery29 YOU 0% Not named
Buyers asked. AI answered. Refinery29 was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 1
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “What do you mean you're an incredibly niche pop culture moment?”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 59
4 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 40 words on average.
CTA templatesCadencePosts per week 95
28.5 posts a week between 30 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 294× the engagement of your weakest.
#1 · 0.2%
“A lively editorial host: lead with a relatable question or confident, personality-led observation, then invite the audience to weigh in.”