When buyers ask AI about sportswear and athletic gear, Reebok is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Nike and Hoka are named more often.
AI names Reebok in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Reebok.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Reebok is fourth. Nike is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Nike 67% #2.2
- 02 Hoka 50% #3.7
- 03 Adidas 50% #4.3
- 04 ReebokYou 33% #2.0
- 05 ASICS 33% #2.0
- 06 Saucony 33% #2.0
Buyers asked. AI answered. Reebok was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Reebok loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
-
Comparing brands1 of 1
recommending others
- Which of the 21 websites to get Reebok onto first
- The questions to win, in the order to win them
- What to publish on Reebok's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Unfiltered & Unstoppable”.
3 reels, 1 image, 1 carousel across 5 posts.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 10 words on average.
7.1 posts a week between 27 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 7.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Unfiltered & Unstoppable”, 0.1% ER.
“Introducing the all-new carbon-plated SpeedShifter.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A confident claim first; a product, heritage, or movement idea next. Keep it direct, with longer context only when the story needs it.”
Recurring marks
- 01Short, confident campaign lines that connect product innovation with heritage.
- 02Product naming paired with a concise statement of what makes the product distinctive.
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about sportswear and athletic gear, Reebok is named in 2 of 6 answers.
Reebok is fourth. Nike is named almost twice as often.
- 01 Nike 67% #2.2
- 02 Hoka 50% #3.7
- 03 Adidas 50% #4.3
- 04 Reebok YOU 33% #2.0
- 05 ASICS 33% #2.0
- 06 Saucony 33% #2.0
Buyers asked. AI answered. Reebok was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 26
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Unfiltered & Unstoppable”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 10 words on average.
CTA templatesCadencePosts per week 95
7.1 posts a week between 27 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 7.6× the engagement of your weakest.
#1 · 0.1%
“A confident claim first; a product, heritage, or movement idea next. Keep it direct, with longer context only when the story needs it.”