When buyers ask AI about diagnostic lab tests and health checkups, Redcliffe Labs is named in 3 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Healthians is named more often.
The one idea AI attaches to Redcliffe Labs.
Read from the 3 answers that named Redcliffe Labs.
AI links Redcliffe Labs with this more than any other theme, and rarely credits it for non-fasting packages. The full report shows the exact wording from each answer.
Redcliffe Labs is second. Healthians is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Healthians 67% #2.5
- 02 Redcliffe LabsYou 50% #1.7
- 03 Apollo Diagnostics 50% #1.3
- 04 Orange Health 33% #1.5
- 05 Dr Lal PathLabs 33% #2.5
- 06 Metropolis Healthcare 33% #2.5
Buyers asked. AI answered. Redcliffe Labs was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Redcliffe Labs loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Shopping for a specific need1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Redcliffe Labs onto first
- The questions to win, in the order to win them
- What to publish on Redcliffe Labs's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.10). Recurring marks: Redcliffe Labs logo top right on most frames, Diwali-themed health tie-ins.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “This is what Diwali at Redcliffe Labs looks like.”.
3 reels, 1 carousel, 1 image across 5 posts.
2 of 5 captions ask the reader to do anything. 4–17 hashtags per post. 87 words on average.
11.8 posts a week between 6 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 21× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“This is what Diwali at Redcliffe Labs looks like.”, 0.3% ER.
“Baad mein?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centred graphic stacks or paired speech bubbles with a headline at the top and the logo top right.
Voice
“Speaks to the reader as you, warm and reassuring with a Hinglish nudge, and uses we for the brand team.”
Recurring marks
- 01Redcliffe Labs logo top right on most frames
- 02Diwali-themed health tie-ins
- 03Hinglish headline text boxes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about diagnostic lab tests and health checkups, Redcliffe Labs is named in 3 of 6 answers.
Redcliffe Labs is second. Healthians is named more often.
- 01 Healthians 67% #2.5
- 02 Redcliffe Labs YOU 50% #1.7
- 03 Apollo Diagnostics 50% #1.3
- 04 Orange Health 33% #1.5
- 05 Dr Lal PathLabs 33% #2.5
- 06 Metropolis Healthcare 33% #2.5
Buyers asked. AI answered. Redcliffe Labs was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 10
A 6-colour palette held across 7 posts (consistency 0.10). Recurring marks: Redcliffe Labs logo top right on most frames, Diwali-themed health tie-ins.
Fix in full reportHook strengthBest post vs. median 19
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “This is what Diwali at Redcliffe Labs looks like.”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 carousel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 64
2 of 5 captions ask the reader to do anything. 4–17 hashtags per post. 87 words on average.
CTA templatesCadencePosts per week 95
11.8 posts a week between 6 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 21× the engagement of your weakest.
#1 · 0.3%
Centred graphic stacks or paired speech bubbles with a headline at the top and the logo top right.
“Speaks to the reader as you, warm and reassuring with a Hinglish nudge, and uses we for the brand team.”