When buyers ask AI about enterprise open source software, Red Hat is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Red Hat.
Read from the 6 answers that named Red Hat.
AI links Red Hat with this more than any other theme, and rarely credits it for strong partner ecosystem. The full report shows the exact wording from each answer.
Red Hat leads. Canonical is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Red HatYou 100% #1.7
- 02 Canonical 100% #3.0
- 03 SUSE 67% #2.0
- 04 Nextcloud 33% #3.5
- 05 Odoo 17% #1.0
- 06 Frappe 17% #2.0
Red Hat loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Red Hat onto first
- The questions to win, in the order to win them
- What to publish on Red Hat's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.10). Recurring marks: bold on-screen caption callouts, red accent on white or grey backgrounds.
Your best post earns 2.3% engagement; the median post 0.0%. The one that landed opened with “Warning: Graphic IT nostalgia ahead.”.
3 reels, 1 image, 1 carousel across 5 posts.
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 34 words on average.
3.2 posts a week between 26 Oct and 6 Nov.
Your best post earned 116× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Warning: Graphic IT nostalgia ahead.”, 2.3% ER.
“Secure your spot as a sponsor”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A presenter or a single object sits centred in the vertical frame, with one bold line of text and a red callout doing the work of a title card.
Voice
“Plain and confident, like a senior engineer briefing a room: it states the claim, gives the one detail that matters, and points to where to read or register next.”
Recurring marks
- 01bold on-screen caption callouts
- 02red accent on white or grey backgrounds
- 03playful warning-style frame used to open light posts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about enterprise open source software, Red Hat is named in 6 of 6 answers.
Red Hat leads. Canonical is next.
- 01 Red Hat YOU 100% #1.7
- 02 Canonical 100% #3.0
- 03 SUSE 67% #2.0
- 04 Nextcloud 33% #3.5
- 05 Odoo 17% #1.0
- 06 Frappe 17% #2.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 10
A 6-colour palette held across 7 posts (consistency 0.10). Recurring marks: bold on-screen caption callouts, red accent on white or grey backgrounds.
Fix in full reportHook strengthBest post vs. median 2
Your best post earns 2.3% engagement; the median post 0.0%. The one that landed opened with “Warning: Graphic IT nostalgia ahead.”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 71
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 34 words on average.
CTA templatesCadencePosts per week 69
3.2 posts a week between 26 Oct and 6 Nov.
Best posting windowsYour best post earned 116× the engagement of your weakest.
#1 · 2.3%
A presenter or a single object sits centred in the vertical frame, with one bold line of text and a red callout doing the work of a title card.
“Plain and confident, like a senior engineer briefing a room: it states the claim, gives the one detail that matters, and points to where to read or register next.”