Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.75). Recurring marks: bold lime green and purple graphic blocks, high-contrast text overlays.
Your best post earns 0.7% engagement; the median post 0.2%. The one that landed opened with “OPROEP! CREATIEVE OUDERS & KIDS!”.
7 images, 2 carousels, 1 reel across 10 posts.
9 of 10 captions ask the reader to do anything. 5 hashtags per post. 85 words on average.
1.1 posts a week between 28 May and 30 Jul.
Your best post earned 7.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“OPROEP! CREATIEVE OUDERS & KIDS!”, 0.7% ER.
“Op vakantie? 🏕️”, 0.1% ER.
Promotional posts average 0.5%, lifestyle posts 0.2%: 3.0× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A balanced mix of centered graphic layouts with bold text overlays and dynamic, rule-of-thirds lifestyle shots of children in action.
Voice
“Friendly, playful, and reassuring Dutch voice. Focuses on the balance between children's freedom ('avontuur') and parents' peace of mind ('rust'). Uses relatable parenting scenarios and structured paragraphs with emojis.”
Recurring marks
- 01bold lime green and purple graphic blocks
- 02high-contrast text overlays
- 03close-up shots of children wearing colorful smartwatches in active environments
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 75
A 5-colour palette held across 10 posts (consistency 0.75). Recurring marks: bold lime green and purple graphic blocks, high-contrast text overlays.
Fix in full reportHook strengthBest post vs. median 25
Your best post earns 0.7% engagement; the median post 0.2%. The one that landed opened with “OPROEP! CREATIEVE OUDERS & KIDS!”.
Hook formulasFormat rangeReel · Carousel · Image 78
7 images, 2 carousels, 1 reel across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 94
9 of 10 captions ask the reader to do anything. 5 hashtags per post. 85 words on average.
CTA templatesCadencePosts per week 32
1.1 posts a week between 28 May and 30 Jul.
Best posting windowsYour best post earned 7.6× the engagement of your weakest.
#1 · 0.7%
A balanced mix of centered graphic layouts with bold text overlays and dynamic, rule-of-thirds lifestyle shots of children in action.
“Friendly, playful, and reassuring Dutch voice. Focuses on the balance between children's freedom ('avontuur') and parents' peace of mind ('rust'). Uses relatable parenting scenarios and structured paragraphs with emojis.”