When buyers ask AI about financial services, RBC is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to RBC.
Read from the 4 answers that named RBC.
AI links RBC with this more than any other theme, and rarely credits it for loan accessibility. The full report shows the exact wording from each answer.
RBC leads. Canada Small Business Financing Program is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 RBCYou 67% #4.5
- 02 Canada Small Business Financing Program 33% #1.0
- 03 EQ Bank 33% #3.0
- 04 BMO 33% #6.0
- 05 CIBC 33% #8.0
- 06 Scotiabank 33% #8.0
Buyers asked. AI answered. RBC was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
RBC loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 11 websites to get RBC onto first
- The questions to win, in the order to win them
- What to publish on RBC's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.56). Recurring marks: use of brand logo, clear text overlays.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “bold claim about brand recognition”.
3 reels, 2 carousels across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 38 words on average.
2.3 posts a week between 20 Oct and 4 Nov.
Your best post earned 3.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“bold claim about brand recognition”, 0.2% ER.
“An incredible RBC Race for the Kids record was set in St. J…”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered compositions with clear focus on subjects or text
Voice
“Professional yet approachable, with a focus on celebrating achievements and engaging the community through questions and calls to action.”
Recurring marks
- 01use of brand logo
- 02clear text overlays
- 03professional tone
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about financial services, RBC is named in 4 of 6 answers.
RBC leads. Canada Small Business Financing Program is next.
- 01 RBC YOU 67% #4.5
- 02 Canada Small Business Financing Program 33% #1.0
- 03 EQ Bank 33% #3.0
- 04 BMO 33% #6.0
- 05 CIBC 33% #8.0
- 06 Scotiabank 33% #8.0
Buyers asked. AI answered. RBC was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 56
A 6-colour palette held across 7 posts (consistency 0.56). Recurring marks: use of brand logo, clear text overlays.
Fix in full reportHook strengthBest post vs. median 38
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “bold claim about brand recognition”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 38 words on average.
CTA templatesCadencePosts per week 54
2.3 posts a week between 20 Oct and 4 Nov.
Best posting windowsYour best post earned 3.9× the engagement of your weakest.
#1 · 0.2%
centered compositions with clear focus on subjects or text
“Professional yet approachable, with a focus on celebrating achievements and engaging the community through questions and calls to action.”