When buyers ask AI about news and media platform, RaiNews is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to RaiNews.
Read from the 4 answers that named RaiNews.
AI links RaiNews with this more than any other theme, and rarely credits it for timely and accurate information. The full report shows the exact wording from each answer.
RaiNews leads. Corriere della Sera is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 RaiNewsYou 67% #5.0
- 02 Corriere della Sera 50% #2.7
- 03 Il Sole 24 Ore 50% #3.7
- 04 la Repubblica 50% #3.7
- 05 Rai 33% #1.0
- 06 ANSA 33% #2.5
Buyers asked. AI answered. RaiNews was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
RaiNews loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 11 websites to get RaiNews onto first
- The questions to win, in the order to win them
- What to publish on RaiNews's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Twelve posts, scored on five things.
Read from their twelve most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 12 posts (consistency 0.58). Recurring marks: text overlays, centered composition.
Your best post earns 0.1% engagement; the median post 0.0%.
4 images, 1 reel across 5 posts. carousels untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 38 words on average.
35.0 posts a week between 7 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 9.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered composition with a focus on key subjects and text overlays.
Voice
“Clear, concise, and professional with a focus on delivering factual information and inspiring stories.”
Recurring marks
- 01text overlays
- 02centered composition
- 03professional lighting
- 04editorial aesthetic
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about news and media platform, RaiNews is named in 4 of 6 answers.
RaiNews leads. Corriere della Sera is next.
- 01 RaiNews YOU 67% #5.0
- 02 Corriere della Sera 50% #2.7
- 03 Il Sole 24 Ore 50% #3.7
- 04 la Repubblica 50% #3.7
- 05 Rai 33% #1.0
- 06 ANSA 33% #2.5
Buyers asked. AI answered. RaiNews was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Twelve posts, scored on five things.
Visual identityPalette, layout, marks 58
A 6-colour palette held across 12 posts (consistency 0.58). Recurring marks: text overlays, centered composition.
Fix in full reportHook strengthBest post vs. median 59
Your best post earns 0.1% engagement; the median post 0.0%.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 reel across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 38 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 7 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 9.5× the engagement of your weakest.
#1 · 0.1%
Centered composition with a focus on key subjects and text overlays.
“Clear, concise, and professional with a focus on delivering factual information and inspiring stories.”