Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.42). Recurring marks: bold typography, blue color palette.
Your best post earns 1.7% engagement; the median post 0.7%. The one that landed opened with “opening question about who must file the form”.
4 carousels, 1 reel across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 1–10 hashtags per post. 42 words on average.
0.2 posts a week between 12 Sept and 1 Feb. Less than one post a week.
Your best post earned 4.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“opening question about who must file the form”, 1.7% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered, text-forward with visual anchors
Voice
“informative with a neutral-to-guiding stance”
Recurring marks
- 01bold typography
- 02blue color palette
- 03text overlays
- 04educational framing
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 42
A 6-colour palette held across 7 posts (consistency 0.42). Recurring marks: bold typography, blue color palette.
Fix in full reportHook strengthBest post vs. median 41
Your best post earns 1.7% engagement; the median post 0.7%. The one that landed opened with “opening question about who must file the form”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 40
0 of 5 captions ask the reader to do anything. 1–10 hashtags per post. 42 words on average.
CTA templatesCadencePosts per week 16
0.2 posts a week between 12 Sept and 1 Feb. Less than one post a week.
Best posting windowsYour best post earned 4.3× the engagement of your weakest.
#1 · 1.7%
centered, text-forward with visual anchors
“informative with a neutral-to-guiding stance”