When buyers ask AI about outdoor gear and apparel, Quechua 🏔 is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Patagonia and Arc’teryx are named more often.
AI names Quechua 🏔 in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Quechua 🏔.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Quechua 🏔 is number 10. Patagonia is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Patagonia 67% #1.0
- 02 Arc’teryx 67% #3.2
- 03 Columbia 67% #3.2
- 04 REI Co‐op 67% #5.8
- 05 The North Face 50% #3.0
- 10 Quechua 🏔You 17% #1.0
Buyers asked. AI answered. Quechua 🏔 was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Quechua 🏔 loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking for someone like them0 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 33 websites to get Quechua 🏔 onto first
- The questions to win, in the order to win them
- What to publish on Quechua 🏔's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “Get ready for winter season”.
3 reels, 2 carousels across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 5 hashtags per post. 38 words on average.
3.8 posts a week between 21 Oct and 30 Oct.
Your best post earned 4.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Get ready for winter season”, 0.5% ER.
“Thanking users for sharing their journey”, 0.1% ER.
Promotional posts average 0.3%, lifestyle posts 0.1%: 2.2× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Balanced framing with a mix of wide landscapes and close-up details.
Voice
“We inspire our community to embrace the beauty of the outdoors, no matter the season, with gear designed to support every adventure.”
Recurring marks
- 01Seasonal themes
- 02Outdoor adventure settings
- 03Community-focused content
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about outdoor gear and apparel, Quechua 🏔 is named in 1 of 6 answers.
Quechua 🏔 is number 10. Patagonia is named almost twice as often.
- 01 Patagonia 67% #1.0
- 02 Arc’teryx 67% #3.2
- 03 Columbia 67% #3.2
- 04 REI Co‐op 67% #5.8
- 05 The North Face 50% #3.0
- 10 Quechua 🏔 YOU 17% #1.0
Buyers asked. AI answered. Quechua 🏔 was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 53
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “Get ready for winter season”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 76
3 of 5 captions ask the reader to do anything. 5 hashtags per post. 38 words on average.
CTA templatesCadencePosts per week 81
3.8 posts a week between 21 Oct and 30 Oct.
Best posting windowsYour best post earned 4.4× the engagement of your weakest.
#1 · 0.5%
Balanced framing with a mix of wide landscapes and close-up details.
“We inspire our community to embrace the beauty of the outdoors, no matter the season, with gear designed to support every adventure.”