When buyers ask AI about music streaming service, Qobuz is named in 1 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Apple Music and Tidal are named more often.
AI names Qobuz in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Qobuz.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Qobuz is fifth. Apple Music is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Apple Music 100% #1.7
- 02 Tidal 83% #1.4
- 03 Amazon Music 83% #2.8
- 04 Spotify 33% #3.0
- 05 QobuzYou 17% Not named
Buyers asked. AI answered. Qobuz was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Qobuz loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for0 of 1
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Shopping for a specific need1 of 1
recommending others
- Which of the 0 websites to get Qobuz onto first
- The questions to win, in the order to win them
- What to publish on Qobuz's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: white boxed artist name and bold title text, Qobuz logo top left.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Keiichiro Shibuya's ATAK030 Threshold is out today, exclusively on Qobuz”.
3 reels, 2 carousels across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 51 words on average.
15.0 posts a week between 4 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Keiichiro Shibuya's ATAK030 Threshold is out today, exclusi…”, 0.2% ER.
“Inspired by her track soulless cycle, L'Rain curated a play…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centred portraits or artist photos with a boxed title block anchored to one corner
Voice
“Friendly and informed, like a music shop staffer who knows the release and the recording quality and wants you to hear it now.”
Recurring marks
- 01white boxed artist name and bold title text
- 02Qobuz logo top left
- 03light headline text over dark imagery
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about music streaming service, Qobuz is named in 1 of 6 answers.
Qobuz is fifth. Apple Music is named almost twice as often.
- 01 Apple Music 100% #1.7
- 02 Tidal 83% #1.4
- 03 Amazon Music 83% #2.8
- 04 Spotify 33% #3.0
- 05 Qobuz YOU 17% Not named
Buyers asked. AI answered. Qobuz was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 23
A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: white boxed artist name and bold title text, Qobuz logo top left.
Fix in full reportHook strengthBest post vs. median 37
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Keiichiro Shibuya's ATAK030 Threshold is out today, exclusively on Qobuz”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 76
5 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 51 words on average.
CTA templatesCadencePosts per week 95
15.0 posts a week between 4 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.4× the engagement of your weakest.
#1 · 0.2%
Centred portraits or artist photos with a boxed title block anchored to one corner
“Friendly and informed, like a music shop staffer who knows the release and the recording quality and wants you to hear it now.”