When buyers ask AI about Commercial airline travel, Qantas is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Qantas.
Read from the 6 answers that named Qantas.
AI links Qantas with this more than any other theme, and rarely credits it for price, schedule and connections. The full report shows the exact wording from each answer.
Qantas leads. Air New Zealand is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 QantasYou 100% #1.0
- 02 Air New Zealand 100% #2.5
- 03 United Airlines 83% #2.8
- 04 Singapore Airlines 17% #2.0
- 05 Delta Air Lines 17% #3.0
- 06 Emirates 17% #4.0
Qantas loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Qantas onto first
- The questions to win, in the order to win them
- What to publish on Qantas's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.12). Recurring marks: Brand red and white palette, Destination-led headline over a bold location photo.
Your best post earns 3.9% engagement; the median post 0.5%. The one that landed opened with “Not a dry eye on board”.
4 reels, 1 carousel across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 52 words on average.
11.5 posts a week between 5 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 14× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Not a dry eye on board”, 3.9% ER.
“Sydney to Cape Town is coming in 2027”, 0.3% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Headline in the upper third, subjects centred in the lower-middle frame, with the destination or aircraft filling the rest
Voice
“The brand speaks as one friendly team, leading with the news and then giving the detail and a question for followers.”
Recurring marks
- 01Brand red and white palette
- 02Destination-led headline over a bold location photo
- 03Crew in uniform as hosts of each destination
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Commercial airline travel, Qantas is named in 6 of 6 answers.
Qantas leads. Air New Zealand is next.
- 01 Qantas YOU 100% #1.0
- 02 Air New Zealand 100% #2.5
- 03 United Airlines 83% #2.8
- 04 Singapore Airlines 17% #2.0
- 05 Delta Air Lines 17% #3.0
- 06 Emirates 17% #4.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 12
A 6-colour palette held across 7 posts (consistency 0.12). Recurring marks: Brand red and white palette, Destination-led headline over a bold location photo.
Fix in full reportHook strengthBest post vs. median 12
Your best post earns 3.9% engagement; the median post 0.5%. The one that landed opened with “Not a dry eye on board”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 52 words on average.
CTA templatesCadencePosts per week 95
11.5 posts a week between 5 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 14× the engagement of your weakest.
#1 · 3.9%
Headline in the upper third, subjects centred in the lower-middle frame, with the destination or aircraft filling the rest
“The brand speaks as one friendly team, leading with the news and then giving the detail and a question for followers.”