When buyers ask AI about mattresses and sleep products, Purple is not in the answers yet.
The Sleep Company is named in 67% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Purple yet.
Nothing to read yet. This fills in as soon as AI names Purple.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Purple was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Purple
The Sleep Company leads. Purple can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 The Sleep Company 67% #2.8
- 02 Wakefit 67% #3.5
- 03 SleepyCat 50% #2.7
- 04 Awesome Space Mask 33% #2.0
- 05 Flo Mattress 33% #3.5
- — PurpleYou 0% Not named
Buyers asked. AI answered. Purple was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Purple is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking for someone like them0 of 1
recommending others
- Which of the 28 websites to get Purple onto first
- The questions to win, in the order to win them
- What to publish on Purple's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: dominant purple branding, brand color palette references.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “visual emphasis on logo and product texture”.
2 images, 2 carousels, 1 reel across 5 posts.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 17 words on average.
0.6 posts a week between 25 Aug and 28 Oct. Less than one post a week.
Your best post earned 9.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“visual emphasis on logo and product texture”, 0.3% ER.
“text_overlay”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand voice”
Recurring marks
- 01dominant purple branding
- 02brand color palette references
- 03bold text overlays
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about mattresses and sleep products, Purple is not in the answers yet.
The Sleep Company leads. Purple can enter with one mention.
- 01 The Sleep Company 67% #2.8
- 02 Wakefit 67% #3.5
- 03 SleepyCat 50% #2.7
- 04 Awesome Space Mask 33% #2.0
- 05 Flo Mattress 33% #3.5
- — Purple YOU 0% Not named
Buyers asked. AI answered. Purple was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 21
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: dominant purple branding, brand color palette references.
Fix in full reportHook strengthBest post vs. median 16
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “visual emphasis on logo and product texture”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 images, 2 carousels, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 17 words on average.
CTA templatesCadencePosts per week 22
0.6 posts a week between 25 Aug and 28 Oct. Less than one post a week.
Best posting windowsYour best post earned 9.4× the engagement of your weakest.
#1 · 0.3%
“brand voice”