When buyers ask AI about Pet food and nutrition, Purina is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Purina.
Read from the 5 answers that named Purina.
AI links Purina with this more than any other theme, and rarely credits it for low-calorie bulk. The full report shows the exact wording from each answer.
Purina leads. Hill’s is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 PurinaYou 83% #3.6
- 02 Hill’s 50% #1.7
- 03 Just Food For Dogs 50% #3.7
- 04 Royal Canin 50% #4.0
- 05 Natural Balance 50% #6.0
- 06 The Farmer’s Dog 33% #3.0
Buyers asked. AI answered. Purina was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Purina loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Shopping for a specific need0 of 1
-
Asking which brand to buy2 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 8 websites to get Purina onto first
- The questions to win, in the order to win them
- What to publish on Purina's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Thanking a community for support”.
3 reels, 1 carousel, 1 image across 5 posts.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 35 words on average.
3.1 posts a week between 15 Oct and 26 Oct.
Your best post earned 3.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Thanking a community for support”, 0.2% ER.
“If you’re a vet (or just someone who loves pets), follow dr…”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered subjects with minimal background distractions
Voice
“We speak with warmth and purpose, highlighting the bond between pets and people while championing causes that align with our values.”
Recurring marks
- 01purple color for Purple Leash Project
- 02use of pets as central figures
- 03emotional storytelling
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Pet food and nutrition, Purina is named in 5 of 6 answers.
Purina leads. Hill’s is next.
- 01 Purina YOU 83% #3.6
- 02 Hill’s 50% #1.7
- 03 Just Food For Dogs 50% #3.7
- 04 Royal Canin 50% #4.0
- 05 Natural Balance 50% #6.0
- 06 The Farmer’s Dog 33% #3.0
Buyers asked. AI answered. Purina was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on four things.
Hook strengthBest post vs. median 36
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Thanking a community for support”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 carousel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 35 words on average.
CTA templatesCadencePosts per week 68
3.1 posts a week between 15 Oct and 26 Oct.
Best posting windowsYour best post earned 3.1× the engagement of your weakest.
#1 · 0.2%
Centered subjects with minimal background distractions
“We speak with warmth and purpose, highlighting the bond between pets and people while championing causes that align with our values.”